Re: Markeing tips -- What Women Have to Say!

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Subject: Re: Markeing tips

Author:
Jorge Gregor T. Alagadan

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Date Posted: 02:52:38 04/19/02 Fri
In reply to: Ola 's message, "Re: Markeing tips" on 15:53:29 09/26/01 Wed

>Create A public relations strategy to try to get free
>media exposure. The fact that you are a small business
>owner with your own perfume lines puts you in a unique
>postion.
>
>Headline should read, "The Sweet Smell of Success" Let
>publishers know that you have been able to caputure a
>market for your product without the traditional
>approach using spokesmodels and fancy packaging.
>
>Other women will want to hear how you did it. If you
>do not know much about PR, I suggest you go to your
>local business development center.
>
>Create a strategy that consist of approaching
>television, radio and newspapers. Send samples of your
>products, then be SURE to follow-up. Every business
>should have a media data base.
>
>Ola Jackson
>Publisher
>Onyx Woman
>
>>I am very interested in some effective marketing tips.
>>I keep trying to reach the market place with my own
>>perfume
>>line. I realize how difficult this business can be. I
>>am
>>a strong willed person who will keep trying until I
>>get the
>>correct formula to be marketable. The opinions of
>the
>>public about my product has been good. I just need to
>>know what else I can do to sell more. I have full page
>>ad in a
>>new magazine called "FOR YOU". I have attended many
>>shows
>>to display my products and have given out my flyers
>and
>>samples wherever I go. I have gotten many sales by
>>wearing
>>this perfume myself.

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