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Date Posted: 06/12/03 10:29am
Author: Poly80
Author Host/IP: 66.117.129.20
Subject: Re: Name Change....not again
In reply to: Peter 's message, "Name Change....not again" on 06/ 9/03 3:08pm

The problem Cal Poly is having with its name is caused and always has been caused by the people at the University.

In 1981, President Baker had the name Cal Poly trademarked meaning that it only could be used by the original campus located in San Luis Obispo. Further, Baker made an appeal that all assets used to promote the school employ the name Cal Poly exclusively.

Correctly, Baker believed that Cal Poly without a hyphen and city designation would allow the University to stand alone an be recognized as the primary of the 2 Cal Poly campuses. This move would then require the campus in Pomona to identify itself as a satellite campus (which it was until the mid-1960s) by using a city designation. Many examples of Baker's thinking are available such as Univ. of North Carolina vs. UNC-Charlotte or Univ of Wisconsin vs. Univ. of Wisconsin-Green Bay. As these examples demonstrate, the primary campus never uses a city name to differentiate and identify itself.

Despite Baker's move, the campus personnel has never been able to make the change and has never been forced to. For example, the web sites for nearly every academic department on campus proudly displays SLO and many times it is presented larger than Cal Poly. Additionally, in the bookstore everything has Cal Poly-SLO or Cal Poly-San Luis Obispo plastered all over it. Now the rocket scientists in the bookstore are selling shirts and accessories with CPSU. A name by which Cal Poly has never been known. This only serves to further confuse the University's identity.

The name should be Cal Poly and nothing more but getting those on campus to make the change appears to be all but impossible.

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