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Date Posted: 01:58:12 03/18/06 Sat
Author: reem
Subject: Re: web design
In reply to: princess275 's message, "web design" on 10:41:45 02/14/06 Tue

>Web sites are developed by groups of people to meet
>the needs of other groups of people. Unfortunately,
>Web design projects are often approached as a
>"technology problem," and projects are colored from
>the beginning by enthusiasms for particular Web
>techniques or browser plug-ins (Flash, digital media,
>XML, databases, etc.), not by real human or business
>needs. People are the key to successful Web design
>projects. To create a substantial web site you'll need
>content experts, writers, information architects,
>graphic designers, technical experts, and a producer
>or committee chair responsible for seeing the project
>to completion. If your website is successful it will
>have to be genuinely useful to your target audience,
>meeting their needs and expectations without being too
>hard to use.
>
>Although the people who will actually use your web
>site will determine whether the design project is a
>success, ironically, those very users are the people
>least likely to be present and involved when your site
>is designed and built. Remember that the website
>development team should always function as an active,
>committed advocate for the users and their needs.
>Experienced committee warriors may be skeptical here:
>these are fine sentiments, but can you really do this
>design in the face of management pressures, budget
>limitations, and divergent stakeholder interests? Yes,
>you can — because you have no choice if you really
>want your Web project to succeed. If you listen only
>to management directives, keep the process sealed
>tightly within your web development team, and dictate
>to imagined users what the team imagines is best for
>them, be prepared for failure. Involve real users,
>listen and respond to what they say, test your designs
>with them, and keep the site easy to use, and the
>project will be a success.
>
>What are your web design goals?
>
>A short statement identifying two or three goals
>should be the foundation of your Web site design. The
>statement should include specific strategies around
>which the Web site will be designed, how long the site
>design, construction, and evaluation periods will be,
>and specific quantitative and qualitative measures of
>how the success of the site will be evaluated.
>Building a Web site is an ongoing process, not a
>one-time project with static content. Long-term
>editorial management and technical maintenance must be
>covered in your budget and production plans for the
>site. Without this perspective your electronic
>publication will suffer the same fate as many
>corporate communications initiatives — an enthusiastic
>start without lasting accomplishments.
>
>Know your web design audience
>
>The next step is to identify the potential readers of
>your Web site so that you can structure the site
>design to meet their needs and expectations. The
>knowledge, background, interests, and needs of users
>will vary from tentative novices who need a carefully
>structured introduction to expert "power users" who
>may chafe at anything that seems to patronize them or
>delay their access to information. A well-designed
>system should be able to accommodate a range of users'
>skills and interests. For example, if the goal of your
>Web site is to deliver internal corporate information,
>human resources documents, or other information
>formerly published in paper manuals, your audience
>will range from those who will visit the site many
>times every day to those who refer only occasionally
>to the site.
>
>Design critiques
>
>Each member of a web site development team will bring
>different goals, preferences, and skills to the
>project. Once the team has reached agreement on the
>mission and goals of the project, consensus on the
>overall design approach for the Web site needs to be
>established. The goal at this stage is to identify
>potential successful models in other Web sites and to
>begin to see the design problem from the site user's
>point of view.
>
>Unfortunately, production teams rarely include members
>of the target audience for the Web site. And it is
>often difficult for team members who are not already
>experienced site designers to articulate their
>specific preferences, except in reference to existing
>sites. Group critiques are a great way to explore what
>makes a Web site successful, because everyone on the
>team sees each site from a user's point of view. Have
>each team member bring a list of a few favorite sites
>to the critique, and ask them to introduce their sites
>and comment on the successful elements of each design.
>In this way you will learn one another's design
>sensibilities and begin to build consensus on the
>experience that your audience will have when they
>visit the finished site.
>
>sonia
><a rel=nofollow target=_blank href=http://www.xelonline.com/>web design uk</a>
><a rel=nofollow target=_blank href=http://www.webdesign-manchester.com/>web
>design manchester</a>

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