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Date Posted: 13:33:57 12/03/02 Tue
Author: Tom Best
Subject: Re: 11 Years Ago This Weekend
In reply to: Michael Sheehan 's message, "Re: 11 Years Ago This Weekend" on 06:23:22 12/03/02 Tue

Although it ruined my hobby of following charts, what Billboard did 11 years ago was come up with a more accurate way of reporting on what was being heard on the radio and what was selling. There was a lot of singles of rap and heavy metal purchased and there was a lot of older, blander stuff on the radio.

Top 40 Radio was already spoiled by 1991. The explosion of new stations in the 1980s led to fragmentation of formats. Top 40 was no longer that "catch all". It seemed that radio was clogged with older, familiar songs that wouldn't cause a listener to "punch up" another station. And its listener base was mainly adult females. Male listeners had long been siphoned off to classic rock, oldies and news talk. Teenagers were watching MTV (back when they showed videos).

What AT40 did, in my opinion, was to try to preserve as best as they could the type of countdown formula that had been working for 20 years.

"Variety" is a matter of opinion. A local radio station used to have "variety" as a slogan and advertised the variety of artists it played like Phil Collins, Whitney Houston and Mariah Carey. yup, that's variety!

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