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Date Posted: 01:30:19 04/22/02 Mon
Author: Craig
Subject: Re: "Edited" Closing Credits
In reply to: scott s. 's message, "Re: "Edited" Closing Credits" on 21:11:03 04/21/02 Sun

>>>If I were to "run" the show(which I probably won't
>>>because I'm not nuch of a radio programmer so to
>>>speak), here's how I do it: Assuming each disc
>>>contains about 55 min. of airtime(mimus America's Top
>>>Hits), I would "scatter" the local spots to like once
>>>every half-hour or hour with no more than 5 minutes
>of
>>>local air time, you can run it in full if it works
>>>just right.
>
>that's the right idea, but it all depends what's on
>your commerical log. I've juggled stuff within the
>same hour...you have to figure out how many local
>spots you have vs your local availability time (what
>they give you) and decide from there. in your case, if
>you show runs 55 mins that hour, you only have 5 mins
>to play with, you may have 5.5 mins or even 6 of local
>avails scheduled that hour (because some greedy sales
>rep could sell it, or the traffic manager is not aware
>of your max time that hour...both are realities in
>radio!!) and let's not forget to include potential
>live remote on location cut ins (which could be part
>of or additional to the commerical log) and potential
>weather and newscasts. you could easily go overtime if
>the show is that tight. so what do you do? cut what
>you can, and get it running as close to ontime as you
>can.
>
>no more then 5 minutes is great in a perfect world,
>but radio is a very last minute, fly by the seat of
>your pants medium at times, where rules and ideals can
>fly out the door because the station manager calls up
>and wants to do a live cut in from a car wash downtown
>made up of station staffers trying to raise money for
>charity. If he goes 60-90 secs, your screwed, and
>likely can't make it up. It happens.

You're right scott s., I was thinking in terms of the old days of radio where there wasn't much local airtime anyway. Also, I was thinking "small market" though I live in one of the Top 5 markets in the country. Radio sure has changed!

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