Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:
Donate to VoyForums (PayPal):
[ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, 5, 6, 7, 8, 9, [10] ] |
Subject: If you ever posted links we might know it's AUS. BTW, 618k would be a huge audience there. O'Reilly doesn't get 1mm in the US. | |
Author: Mo' |
[
Next Thread |
Previous Thread |
Next Message |
Previous Message
]
Date Posted: 14:28:16 03/10/07 Sat In reply to: Oropan 's message, "Re: Baffled. Why would anyone be suprised at ratings on TEN network? What the hell is it?" on 06:55:30 03/10/07 Sat >They are one of the three major tv networks in >Austraila and majority owned by Canada's CanWest. I >posted this to show you econuts that just more than >the US public doesn't give a Da** about global warming. How come people are supposed to know what you meant when you leave it out of your original message? Your posts are so disconnected. > > > > > >>Also baffled as to why you continue to post >>unattributed articles. >> >>>Viewers keen to save planet, but not during favourite >>>show >>>Email Print Normal font Large font March 8, 2007 >>> >>>The green conundrum is affecting many products, not >>>just TV, writes Paul McIntyre. >>> >>> >>>TEN NETWORK's programmers are baffled. With so much >>>attention on climate change and consumer research >>>indicating viewers were keenly interested in a 2½ >hour >>>feast of practical advice on how they might save the >>>planet, Ten's ratings for the Cool Aid blockbuster on >>>Sunday night were still a disaster. >>> >>>Viewing numbers peaked at 618,000, compared with more >>>than 1.6 million each for Grey's Anatomy and CSI on >>>Seven and Nine respectively, and averaged just >464,000 >>>people across the country. >>> >>>"Truthfully, we're confused," says Ten's network head >>>of programming, Beverley McGarvey. "They didn't come. >>>It's not like they came to the show, sampled it and >>>went away. They didn't come. >>> >>>"We had study guides in schools, we had the full >>>support of the print media, both editorially and with >>>advertising, and an extensive [Ten Network] on-air >>>campaign with a number of different creative >>>treatments and different stances. >>> >>>"We spent a fortune to get the audience there and it >>>didn't work. We've talked about it quite a lot >>>internally. We're disappointed." >>> >>>Ten isn't alone. Despite the focus on climate change, >>>the green conundrum is alive across myriad product >>>categories, including toilet paper. >>> >>>Australians spend $500 million a year on the stuff >but >>>just $20 million each year goes to brands using >>>recycled paper. Since 2005 the category has been in >>>decline, although it showed some promise in the >latter >>>part of last year. >>> >>>The success story for Australian paper manufacturer >>>ABC in the past 18 month has been its conventional >>>brand Quilton stealing market share from big brands >>>such as Sorbent and Kleenex, rather than improved >>>sales of its recycled Naturale range. >>> >>>"Recycled as a category is bugger all," says Joe >>>Hancock, managing director of Gorilla Communications >>>which developed the Quilton ad campaign Loves your >>Bum. >>> >>>"Using recycled toilet paper is a no-brainer yet >>>people are not prepared to make the sacrifice on >their >>>arse." >>> >>>Toilet paper and TV shows are entirely different >>>categories but both are facing the same challenge on >>>the green front - how to get mass appeal and then >turn >>>a buck. >>> >>>The latest research says it should be possible. Grey >>>Global's annual Eye on Australia consumer trends >study >>>is about to release its findings for 2007. >>> >>>On the environmental front, Australians say they're >>>interested in environmental issues and behavioural >>>change. >>> >>>"For the first time this year people say they can >make >>>a difference when it comes to the environment," says >>>Grey's managing director, Jane Emery. "Roughly 60 per >>>cent say they can make a difference." >>> >>>The biggest shock in this year's survey, however, is >>>that 50 per cent of Australians now say they will >need >>>to start "dobbing each other in" for bad >environmental >>>behaviour such as wasting water resources. "That's a >>>major change," says Emery. >>> >>>But between all the pro-environment rhetoric from >>>consumers, Grey also found disparities between >>>sentiment and behaviour. Part of the Eye on Australia >>>work includes an ethnographic study where researchers >>>visit homes. >>> >>>"People are quite passionate about it but when you >>>wander around the house, all they've got is a bucket >>>in the shower," says Emery. "They don't know what to >>>do." >>> >>>If Ten Network's experience means anything, the >masses >>>may not really want to. >>> >>>Planet Ark's chairman and Australian frontman for Al >>>Gore's hit documentary An Inconvenient Truth, John >>>Dee, begs to differ. >>> >>>"We are naive if we think everyone is going to drop >>>their spending habits overnight," he says. "To get >>>people to switch brands, you are striking at the >heart >>>of why people buy brands. "When people say they >really >>>care about the environment they really do care. What >>>gets in the way of rhetoric and action is price and >>>quality." >>> >>>Dee argues education is critical, pointing to a >>>mail-out of "how to save" leaflets to 5 million homes >>>last week by companies such as Bunnings, Philips, >>>Hills Industries, CSR's Bradford Insulation, >>>Jackgreen.com.au and mailhouse Salmat. >>> >>>"So much of the Government rhetoric which has gone >out >>>to combat climate change has been around costing jobs >>>and damaging the economy that households don't >realise >>>many of the changes they can make can actually save >>>money," says Dee. [ Next Thread | Previous Thread | Next Message | Previous Message ] |
Subject | Author | Date |
WRONG! As usual!!!!!!!!!!!!!!!!!!!! | Oropan | 10:42:09 03/12/07 Mon |