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Subject: Examples of Balance Author: Leah Fazio [ Next Thread | Previous Thread | Next Message | Previous Message ] Date Posted: 18:46:33 02/11/02 Mon In reply to: Damian 's message, "Balance" on 14:29:59 02/03/02 Sun Leah Fazio Balance Rhythm http://www.dell.com/us/en/gen/default.htm http://www.letsgo.com/ I found the concept of rhythm intriguing. From the description offered, I was not sure I completely understood the concept. The formal aspects of design article described this element as “repetition of elements like lines, shapes and spaces to give the design vitality”. I searched for an example of this and came across two which I believe illustrate rhythm nicely. The first is a Dell computer site. There is a photograph of several people interacting. Throughout the picture are very thin, almost transparent lines. It reminded me of the screen effect that can be achieved through Photoshop. I believe the addition of these lines adds something to the picture making it more noticeable and appealing. The second example is for a travel web site. I believe the element of rhythm is achieved through placing the word “roadtrip” in white over the ribbed portion of a black car seat. The “grooves” in the black leather seat seem to make the featured word more noticeable. Emphasis or Focal Point http://www.thegarden.com/cgi-bin2/thegarden/msg Once I read about focal points, I found it interesting to search sites in search of them. Many jumped right out at me, and these are those I considered to have been designed well. Other times, I felt there was no focal point, and I wondered if this is an error? Does there have to be a focal point? This site had a circle to the right of the page rimmed in white. Within the circle were flashing pictures of events held at Madison Square Garden. It was the first thing that caught my attention and then held it due to the animation. The links are coming off of the circle and are definitely something one would notice after the pictures flashing within the circle. I thought this was a solid example of focal point. All other features on the page seemed to fade compared to this element. Complimentary Colors Balance Colors http://www.cookinglight.com/ I really like this web site. I feel it is unassuming and attractive. This site uses complimentary colors, a bit of red, shades of green, and white. The colors are very appealing and not too bright or too dull. The complimentary colors are used nicely to emphasize the focal point, a piece of steak. The steak is backed by a white background, which contrasts nicely with the picture and surrounding colors. [ Next Thread | Previous Thread | Next Message | Previous Message ]

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Subject Author Date Re: Examples of Balance Damian 16:55:11 02/21/02 Thu