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Date Posted: 13:38:30 06/20/00 Tue
Author: Peter
Subject: Re: I think...
In reply to: Doug 's message, "Re: But Peter, Isn't the question:" on 12:17:27 06/20/00 Tue

> ...how many people are buying?
>
...ultimately yes that is the question but... Is it better to have a very profitable small business or a less profitable larger business? I think the component route would reduce NG margins though it might increase revenue. Clearly there is a crossover point for the two curves. To make a business decision in advance of the action involves trusting a study and commitment on market share vs. price vs. channel.

> -I have never seen a set of NG clubs in person, in any
> of the groups I've played with
>
> -I've never seen anyone up here (Milwaukee, 1 million
> in metro area) play single axis or NG
>
Assuming your experience is representative, I think this get to Remington's report about 0.005% market share. I actually played in a foursome in FL and one guy (semi-retired doctor) was clearly playing SA and looking very Moe like but said he'd never heard of NG! He said that he'd never had a golf lesson. Now he could have seen a Moe demo or he could have just not wanted to own up or NG is really natural.

> -There are NO NGCI's in the MKE metro area (closest is
> Chicago)
>
> I would envision a little more marketing "push" on a
> local level. Obviously, you can't force anyone to
> move to a certain area. But, they haven't even come
> to the golf shows here! (But, they do go to Hayward,
> which is halfway to the North Pole! Of course Hayward
> is where the Director of Instruction hails from...)

I assume that the NGCI's are sort of independent franchisees and this local marketing would fall in their area of responsibility. Someone, and I assume it was a local NGCI, set up for the prototype NG iron test at a local golf club here. What I have not seen is ANY local flyers/adds... about NG lessons near here. If this person did the 'high school' (or local college) evening group lessons I am certain they would draw quite a group. But this would be a less 'qualified' crowd for club sales. Especially at the retail price for NG clubs.

Peter

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