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Date Posted: 18:35:48 06/20/00 Tue
Author: Peter
Subject: Re: Margin estimates
In reply to: Chazman 's message, "Re NG marketing, or lack thereof!" on 14:00:08 06/20/00 Tue

> I have a friend who runs a Pro Shop that sells these
> mojo knock offs, he sells a set that has heads that
> look almost identical to the NG Gen 3's mounted on
> Apollo shafts for about $150. he confirmed that the NG
> heads most likely come from the same Taiwan foundry as
> his does, and he pays a whopping $4.50 a head for his!!

This is the reasoning that caused me to guess at 50-79% gross margins.

Rather than lack of intelligence that would cause people to go that way, I think the hook is the system/philosophy/cult relationship that people associate with the equipment.

I can relate. Before I came to my senses and bought Golfsmith forged blades I was going to get Mizuno MP29s (I later lost my senses and got them anyway). During this crase I was also looking at Mizuno golf bags, shoes... And there was not even a philosophical/technique hook.

Peter

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