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Date Posted: 17:52:11 03/22/02 Fri
Author: Lafaux
Subject: Paternity Tests Boost TV Daytime TV Ratings


DNA paternity testing has displaced wild-teen boot camp as the hottest genre on daytime television.

DNA paternity tests are increasingly popular with viewers, which is the main reason Mr. Povich, Jenny Jones, Ricki Lake, Montel Williams and other talk-show hosts promote them especially hard during sweeps months, the periods when advertising rates are set. Sweeps or not, on any given day, at least one talk-show host announces DNA results on the air before a studio audience that boos or cheers. DNA paternity testing has displaced wild-teen boot camp and infidelity lie-detector tests as the hottest genre on daytime television.

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[> I always find them more interesting myself, to see if I can guess how the tests will turn out, and to see the reactions of the man. -- CC, 11:17:10 03/24/02 Sun


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