Date Posted:02:31:06 06/24/02 Mon Author: Tweety Subject: Pets.com sock puppet
This is a undated handout photo of the Pets.com sock puppet. When it comes to doing business on the Internet, survival essentially comes down to two things: Getting people to visit a Web site and making money from those visits. Pets.com is betting the popular sock puppet featured in its advertisements becomes the next big license. It has hired licensing company Brian P. Hakan & Associates, which made Taco Bell's talking Chihuahua a selling sensation.(APPhoto/Pets.com)