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><a rel=nofollow target=_blank >href="http://www.amazon.com/gp/search?ie=UTF8&keywords= >blue%20ocean&tag=revstore-20&index=books&linkCode=ur2&c >amp=1789&creative=9325"><h1>Enter >Amazon.com</h1></a><img >src="http://www.assoc-amazon.com/e/ir?t=revstore-20& >;l=ur2&o=1" width="1" height="1" border="0" alt="" >style="border:none !important; margin:0px !important;" >/> > > > ><br><br><br><br><br><br><br><br><br><br><br><br> > >From Amzon >Kim and Mauborgne's blue ocean metaphor elegantly >summarizes their vision of the kind of expanding, >competitor-free markets that innovative companies can >navigate. Unlike "red oceans," which are well explored >and crowded with competitors, "blue oceans" represent >"untapped market space" and the "opportunity for >highly profitable growth." The only reason more big >companies don't set sail for them, they suggest, is >that "the dominant focus of strategy work over the >past twenty-five years has been on competition-based >red ocean strategies"-i.e., finding new ways to cut >costs and grow revenue by taking away market share >from the competition. With this groundbreaking book, >Kim and Mauborgne-both professors at France's INSEAD, >the second largest business school in the world-aim to >repair that bias.(Amzon) Using dozens of examples-from >Southwest Airlines and the Cirque du Soleil to Curves >and Starbucks-they present the tools and frameworks >they've developed specifically for the task of >analyzing blue oceans. They urge companies to "value >innovation" that focuses on "utility, price, and cost >positions," to "create and capture new demand" and to >"focus on the big picture, not the numbers." And while >their heavyweight analytical tools may be of real use >only to serious strategy planners, their overall >vision will inspire entrepreneurs of all stripes, and >most of their ideas are presented in a direct, >jargon-free manner. Theirs is not the typical business >management book's vague call to action; it is a >precise, actionable plan for changing the way >companies do business with one resounding piece of >advice: swim for open waters. > > Amzon Online shopping for Books, dvds, cds,music & >more... by amzon >Best book I ever Read on Marketing > >These guys are real pros! A true analytical analysis >to developing your own non-competitive market space.

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