12/7 加州紅搞百萬「睇貼會」造勢 Sammi帶領1000歌迷砌巨型肖像 --

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Subject: 12/7 加州紅搞百萬「睇貼會」造勢 Sammi帶領1000歌迷砌巨型肖像

Author:
hoohoovincent

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Date Posted: 06:40:53 07/20/03 Sun

加州紅搞百萬「睇貼會」造勢
Sammi帶領1000歌迷砌巨型肖像《太陽報》

鄭秀文以八位數字酬勞加盟加州紅後，將出席本月二十日舉行、花費過百萬的大型「睇貼會」，一千歌迷屆時會合力砌出Sammi巨型砌圖。

成功以千萬簽得天后鄭秀文加盟的加州紅卡拉OK，除一擲三百萬為Sammi（鄭之洋名）新歌《落錯車》大賣電視及平面廣告外，還計畫一連串宣傳活動，首先是於本月二十日假沙田新城市廣場的羅馬競技場，花過百萬元為Sammi舉行加盟後的首個大型宣傳活動《Sammi大暴走去加州紅睇貼Party》。

首播新歌MV
「睇貼會」分成兩部分，首先為千人砌圖儀式，之後首播Sammi新歌《大暴走》MV，據知主辦單位會安排一千名Sammi歌迷出席，各人手持一塊砌圖，合力砌出一幅三十呎乘二十八呎的巨型Sammi肖像圖，待Sammi在巨型砌圖上簽過名後，大會將出動重型吊臂車把砌圖吊高。

砌圖需十日製作
為安全起見，廣告商特別聘請砌圖專家，花費十多萬製作此巨型砌圖，需時十日才完工，至於印在砌圖上的照片，唱片公司及廣告商本打算起用一張Sammi從未曝光的百事廣告相，但幾經商量後，還是覺得Sammi新碟《落錯車》封面照更適合。

由於Sammi工作繁重，忙拍戲之餘，最近又因家事離港，加州紅一度擔心她未能出席「睇貼會」，幸好Sammi收到通知即一口應承，令他們放下心頭大石。加州紅市場部經理Raymond說︰「Sammi好好，應承會趕番出席活動。」

鄭秀文以八位數字酬勞加盟加州紅，將出席一連串活動造勢。資料圖片

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