26/1 《百年好合》緋聞宣傳奏效 --

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Subject: 26/1 《百年好合》緋聞宣傳奏效

Author:
hoohoovincent

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Date Posted: 23:20:16 01/25/03 Sat

《百年好合》緋聞宣傳奏效《成報》

繼聖誕檔期電影票房大收後，農曆年這個黃金檔的幾部賀歲片亦開始埋身戰，最先上映的《行運超人》兩日收一百六十多萬，而緊接上映的《百年好合》，昨日首天票房估計超過二百萬，成績非常理想。

《百》片以鄭秀文與古天樂的緋聞做宣傳賣點，未上映已哄動，結果這一招非常奏效。昨日首日上映，全線開八場全部爆滿，單是兩點半一場已收三十萬，故電影公司方面估計全日會收二百四十萬元，拍得住去年最賣座電影《無間道》首日開畫的票房，證明緋聞是最有效的宣傳招數，難怪這麼多年來仍然受用。

而比此片早兩日上映的《行運超人》亦不弱，在周四、周五兩個非假日下，每日的票房都有接近八十萬，相信踏進昨日周六，票房數字也會隨之而上升，估計今年的賀歲片票房會承接聖誕片的旺勢。

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