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Date Posted: 18:17:56 01/17/01 Wed
Author: Phoenix reposted by Ilona fr. apg
Subject: ALEC SELLS GREEN TEA, BACKED UP BY NT$3 BILLION

ALEC SELLS GREEN TEA, BACKED UP BY NT$3 BILLION
(XING BAO, 16 JAN 2001)


Picture: Alec is the spokesman for "Kang Shifu Green Tea" in Mainland; also supports him in his concerts

China's biggest food factory merchant "Kang Shifu" had, in the new year, planned a NT$3 billion contract to
promote its products and invited Alec to be the spokesman for "Kang Shifu" Green Tea. It also voluntarily takes
part in Alec's forthcoming concert tours in Mainland. Alec took up acting in Qiong Yao's big production serial,
QSSYMM, which would soon be released. Alec, who is popular years on end, would have his hopes of resting
on his laurels, squashed.

"Kang Shifu" had all along been Mainland's leader in the drinks/beverages and processed food market. In the
Mainland, when you mention "Kang Shifu", there's nobody who doesn't know about it. Of all of "Kang Shifu's"
products, its green tea is one of its kind and monopolised the whole beverage marketplace - its sales capturing
above two-third of the green tea beverage market in the whole of China. Because it is big, well known and has
unlimited potential business opportunities in the green tea market, that "Kang Shifu", after cautious consideration
and investigation, formally invited Alec to be the spokesman of "Kang Shifu's" products.

This year, "Kang Shifu" budgetted NT$3 billion for advertising and invited Alec to be the spokesman of its
products- it is fully and highly supported by CF. Alec would be singing the advertisement's theme song.
Something worth mentioning is that the advertisement's content would create the first-ever-interactive
advertisement for Mainland - the story and the female lead would be determined by public votes. Rubbing off
Alec's popularity, the response for the polls was overwhelming. During the "Alec as Spokesman for 'Kang Shifu'"
press conference on 12 Jan 2001 in Beijing, it attracted the warm zealous reporters from 150 different media
groups and ge mi (fans), even though the temperature was below 16 degrees Celsius.

Alec's predetermined schedule for this year included the current underway plans for his solo concert tour
performances in Mainland. Although details of the concerts are still being discussed, "Kang Shifu" in order to
show its support for Alec, had voluntarily indicated that it would sponsor all of Alec's concert and fans gathering
activities.



蘇有朋賣茶 3億撐腰【2001/01/16 星報】

記者 楊起鳳／報導

圖：蘇有朋為大陸「康師傅綠茶」代言，還支持他開演唱會。


中國大陸最大的食品廠商「康師傅」在新的一年即斥資約台幣三億元，邀請蘇有朋成為「康師傅」綠茶的代言人，更主動參與蘇有朋即將成行的大陸巡迴演唱會；而蘇有朋擔綱演出的瓊瑤大戲「情深深雨濛濛」也推出在即，連年開出紅盤的蘇有朋想休息已經是不可得的奢望了。

「康師傅」長久以來一直是大陸飲料與食品市場的龍頭，在大陸提到「康師傅」真是無人不知曉，而所有「康師傅」的產品中，綠茶更是在市場中一枝獨秀，獨佔了全中國大陸綠茶飲料市場2/3以上的銷售量，正因為綠茶市場的龐大與無窮的商機，「康師傅」在審慎的考慮與調查之後，正式邀請蘇有朋擔任「康師傅」綠茶產品的代言人。

「康師傅」今年斥資三億的廣告預算邀請蘇有朋擔任代言人，不但有至少三支的CF強打，廣告的主題曲也邀得蘇有朋親口發聲主唱；值得一提的是廣告的內容將創下大陸首支互動式廣告，故事與女主角都將由觀眾票選產生，夾著蘇有朋的超人氣，不但票選活動已經得到熱烈的迴響，在一月十二日「康師傅」的蘇有朋代言記者會中，雖然北京是零下16度的低溫，仍然吸引了150多家媒體與歌迷熱情到場。

蘇有朋今年的預定行程中，還包含了正在計畫中的個人巡迴演唱會，雖然演出的細節都仍在討論當中，「康師傅」為了表示對於蘇有朋的全力支持，已經主動表示將贊助蘇有朋的演唱會與歌友會的活動。

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