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Subject: New Gemplus StrategyOberthur: e-GovernmentHungary


Author:
Issue 3, Volume 1,13 Dec2002Schlumberger: About to Exit?
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Date Posted: 06:12:55 01/11/03 Sat

http://www.cardshow.com/esmart/pdf/eSmartWeekly3.pdf
Issue 3, Volume 1, 13 December 2002
This week’s news from www.e-smartransaction.com
P.2 : The New Gemplus Strategy
P.3 : Ryanair to Use V by V • Frost & Sullivan: Smart Cards Cost Too Much • Oberthur: e-Government
in Hungary • O’ahu Moving to Smart Cards
P.4 : Integrating Biometrics Made Easy • Visa & MasterCard: Working on Contactless • From the
Industry
e-smartransaction WEEKLY is a weekly highlight of news published on its sister web site, www.esmartransaction.
com. •Director of publications: Charles COPIN • Editor: Ivan PANDEV (ipandev@esmartransaction.
com) • Contributing Journalists: Bénedicte Rallu, Brigitte Roux, & Jennifer Wilbois
Marketing: Mounia Belhaoues (mbelhaoues@wanadoo.fr) •
Subscriptions:•Catherine De Curieres (caroline.screve@wanadoo.fr)
An Analyses & Syntheses publication : 146 rue Montmartre - 75002 Paris - FRANCE
℡+33 (0)1 53 40 97 00 +33 (0)1 44 76 01 81 www.cardshow.com
© Analyses & Synthèses 2002
Schlumberger: About to Exit the
Smart Card Market?
“When it rains, it pours,” one is
tempted to say: After questions on
where Gemplus is going which have
plagued the news recently,
restructuring hits the other of the top
two smart card manufacturers.
Restructuring which could go as far
as to put in question Schlumberger’s
involvement in the smart card
industry itself!
Schlumberger Limited has announced
an “updated strategy” for
SchlumbergerSema, a new strategy
which, doesn’t bode too well for the
petrol giant’s high-tech business
segment.
As is the case with all involved in the
high-tech business, present times are
far from the ‘tech bubble’, but also
hitting Schlumberger is a slow demand
in the oilfield services (which account
for the great majority of the firm’s
operational profits – 99% compared to
73% of the firm’s turnover). What this
means is that Schlumberger can no
longer ignore, for lack of a better word,
the problems in the high-tech markets
(and smart card market in particular),
backed by its “petrodollars”.
Thus, some 1,600 redundancies on an
employee base of 80,000 (though,
according to company officials, none in
the smart card and terminals division)
will accompany the firm’s Q4 US$3.17
billion in charges. This is expected to
generate some US$250 million in
savings, while costing US$77 million
after tax (covering redundancies and
closing down facilities in Europe and
the U.S.). Moreover, Schlumberger has
decided to refocus Sema’s activities on
its IT Consulting, Systems Integration
as well as its Network and
Infrastructure solutions, leaving what it
call its “volume activities” (i.e. smart
cards, POS terminals, payphones,
payment systems…) to be
administered separately.
Continued on p.2
© Analyses & Synthèses 2002 2
Continued from p.1
What does this mean? In a Q&A which can be
found accompanying the press release on
Schlumberger’s Web site (www.slb.com), the
explanation is to “evaluate the options available”,
options which are to include the following
possibilities: continued management as a
separate business segment, looking for third
party partnerships to “maximise growth
opportunities”, floating them on the market or
simply to sell them off. But, according to Mr.
Stephen Whittaker, director of communications at
Schlumberger Limited, “no decision has been
made yet.”
There have been rumours for some time now that
Schlumberger was looking to rid itself of it’s smart
card as well as its POS terminal activities. But,
when one is in the top two in a market (in which
position depends on how you count things),
rumours are bound to fly.
For the moment, Schlumberger is officially
staying in the game, so, where to now? If we look
at R&D, for example, which is a pretty good
barometer for a firm’s health, Mr. Whittaker tells
us that “R&D spending is maintained”, that the
total amount spent by Schlumberger will only be
split up differently, reflecting the reorganisation of
the firm. So, one can conclude that Schlumberger
will continue investing in smart card related R&D.
But, what if Schlumberger is to sell its smart card
business? Jorgen Rasmussen who heads the
card division doesn’t appear to think so, stating
that in the current state of the market, not much
could be got for Schlumberger’s smart card
business… One is tempted to add that in any
case, not many firms are in a position to finance
such an acquisition. We are left with nothing but
rumours…
The New Gemplus Strategy…
New Gemplus CEO, Alex Mandl, today
announces his strategy for Gemplus in a press
release titled 2003: REBUILDING DESIGNED
TO RESTORE PROFITABLE GROWTH. Herein,
we find that the key idea is to cut prices, but
where will this leave Gemplus?
"This new business model, based on a
competitive cost structure, stronger customer
relationships, continuing emphasis on innovation
and an efficient organization, is designed to put
the company back on a path of profitable growth
and enable it to offer innovative solutions to its
customers,” explains Mr. Mandl.
In fact, his strategy is grounded in four key
initiatives. The first of which, to no great surprise
is “Restoring the company to profitable growth”.
To achieve this, further restructuring is to be
attached to cost cutting efforts initiated in 2001
and 2002, meaning an extra 1,000 jobs (of which
483 in France) are to be cut. Not quite as bad as
the unions expected (i.e. 1,500 jobs cut). As for
union fears of the relocation of R&D and
production, things shouldn’t be as bad as
expected. The “core” of R&D is to remain in
France and production volumes in France should
“remain comparable with 2002.”
Gemplus management has suggested the
convening of a meeting of the firm’s Workers
Council to negotiate these redundancies in the
most painless way possible (i.e. voluntary
departure initiatives and redeployment).
Nevertheless, unions are not pleased. “There are
other cost-cutting measures that could be more
efficient,” complained union leader (USG)
Renaud Laffont. As for counter measures, there
will be a union protest on the day of the next
general assembly – this would be the second
such union action of Gemplus’ history, only
weeks after its first strike, a one-day walk out
staged at the end of last month.
The second initiative calls for a strengthening of
Gemplus’ regional presence (hence, the
aforementioned redeployment), bringing it closer,
both in geographical and commercial terms, to its
clients.
Next, the plan calls for leveraging the firm’s R&D
capabilities, eying the potential growth markets of
software and services in wireless, ID, corporate
security and WLAN. One point of interest here, is
that these markets, are interesting potential
growth markets, the bulk of Gemplus’ business
remains – for the time being – grounded in the
classic telecom and financial businesses.
Interestingly enough though, Mr. Mandl, doesn’t
appear to consider EMV as having a noteworthy
effect (noteworthy enough to get as much of his
presentation [conference call on 12/09/2002] as
other areas). In the classic markets, he’s aiming
at turning Gemplus into “the low-cost provider”.
Lastly, Mr. Mandl wants to streamline the firm’s
organisation by better defining missions and
responsibilities, improving decision cycles and
accelerating time-to-market. All of this is part of
the “redefin[ing of] a strategy that fits this
changed [market] environment.
Will this be sufficient to turn Gemplus around and
move it back to profitability? Maybe, but one must
not expect immediate effects: “Today, we are
starting to take the right steps towards rebuilding
the company during 2003,” states Mr. Mandl.
“The full benefit of this initiative is expected to be
seen in 2004."
But some still do not feel quite comfortable yet.
Mr. Yann Lazennec, founder of a group of
minority shareholders is was quoted by our
colleagues at Bloomberg, comparing Alex Mandl
to a commercial airline pilot, whereas, he thinks
Gemplus needs more of a “fighter pilot” at the
controls. Of course, the smart card market is one
© Analyses & Synthèses 2002 3
in which little reaction time to market evolution
can be afforded, the thing for which we will have
to wait and see is whether or not Mr. Mandl has
such reactivity to lead Gemplus out of its actual
woes and back into the light.
But things may not be that simple: more trouble
on the Board may loom ahead. Though Marc
Lassus will (in all probability) resign from his seat
on the Board (maybe even before the next
General Assembly to be held on Dec. 19th), this
will probably not put an end to the ongoing
squabbling therein. Board member and ex-interim
COE, Ronald Mackintosh – who founded
Differentis with a 50-some% participation of TPG,
which had been awarded a €3 million contract
with Gemplus, details of which have been
reported in our pages – could be excluded from
the board. As happened to Marc Lassus and Ziad
Takiedinne, a motion was voted calling for his
exclusion from the Gemplus board. Also added to
the agenda of the next Gemplus general
assembly (which will need some extensive rewriting),
a new report which is to cover the
question of alleged conflicts of interest. Can this
be attributed to the entry of Sagem into Gemplus’
capital? Difficult to say, moreover, rumours of an
entry of Thales into Gemplus capital doesn’t get a
denial from Alex Mandl… The next shareholder
general assembly (Dec. 19th) should be quite
interesting, indeed!
Ryanair to Use V by V
Low-cost airline, Ryanair, is to join Barclaycard
Merchant Services and Visa in offering the
Verified by Visa (V by V) to secure its online
transactions.
With the use of V by V, Ryanair hopes to cut
online fraud on its sites by 80%, an important
figure since 90% of the airline’s reservations are
done online. “By adopting Verified by Visa,”
explains Ryanair’s Ray Hernan, “Ryanair
guarantees its clients the most secure online
payment method available.”
Moreover, this step taken by Ryanair is an extra
boost for Visa’s V by V in the UK, where the
banks which handle some 90% of online
transactions have opted for V by V, making the
UK portion of the World Wide Web more secure
for online purchases.
Frost & Sullivan: Smart Cards Cost Too
Much
Frost & Sullivan blames costs for slow smart card
uptake.
“The High cost of upgrading legacy payments
infrastructures is acting as significant restraint to
optimal growth,” according to Frost & Sullivan
analyst, Anoop Ubhey, consequently dampening
“the pace of smart card growth in the banking
sector.”
Though there are numerous incentive programs
out there, in some markets, that just isn’t enough.
In the case of the UK, fraud reduction is
justification enough for a migration to EMV, but,
the opposite is the U.S. case (though EPI reports
that 6% of active credit cards in the US are smart
cards), where there isn’t even a migration
deadline (the infamous “liability shift”), the costs
of implementing a smart bank card program are
prohibitive.
Oberthur: e-Government in Hungary
Oberthur Card Systems and the Hungarian
Inland Revenue Service offer a smart card-based
digital signature solution for online filing of tax
returns.
Thanks to this new system, tax returns can safely
be filled online, which greatly reduces processing
time.
Since October last, Hungary’s “Fortune 500”
firms are required to fill their tax returns online.
To this effect, the Hungarian IRS is supplied with
the Oberthur AuthentIC Web Pack – including
Java cards, software and card readers – which
will permit strong authentication, digital
signatures and, the dematerialisation of corporate
tax forms.
This is the first widespread use of digital
signatures in Hungary. “The new system,”
explains Hungarian IRS spokesperson, Kyràly
Làslo György, “offers three advantages:
simplicity, security and rapidity.” Moreover, the
system now offered is world class, which
comforts Oberthur’s positioning in this segment.
Mr. György continues: “We now offer our
principal taxpayers a highly secure and world
class filing system.”
O’ahu Moving to Smart Cards
City officials in O’ahu (Hawaii) are considering
contactless smart cards for mass transit.
This proposed card scheme is part of a bigger
technological overhaul of the O’ahu mass transit
system. The O’ahu Transit Services has stated
looking for tech partners for installing card
readers on all the city’s 525 buses. The O’ahu
bus system has in excess of 200,000 boardings
per day, and a smart card-based system can but
streamline the entire mass transit experience.
The card themselves are to cover both monthly
passes as well as act as stored value cards for
occasional travellers. City officials expect to have
some bus runs covered by the system as soon as
next June.
© Analyses & Synthèses 2002
Integrating Biometrics Made Easy
When one thinks of securing one’s logical access
with biometrics, the trouble of adding biometric
scanners can be somewhat of a headache, but
some products out there just ease such an
integration.
Just launched in North America, a combined
mouse/fingerprint reader and a
keyboard/fingerprint reader, using the bioLock,
SAP certified biometric access and function
control software. Distributed through realtime
North America, the bioLock mouse includes a
biometric fingerprint reader to log-on, and is
otherwise used as a standard mouse. According
to realtime COO, Thomas Neudenberger, this is
a “must-have” solution: “It is so much quicker and
more secure to put your finger on a sensor than
trying to remember the correct password!”
Thus, in combination with the Siemens ID mouse
or with the Cherry keyboard, one can easily set
up a biometric access solution: “The combination
of realtime’s SAP-certified software solutions with
technology available from Siemens and Cherry,”
explains Mr. Neudenberger, “not only makes SAP
systems much more secure, but it also makes the
administration of security much simpler and more
cost effective.”
Moreover, for the more style-concerned, Cherry
has just launched a new keyboard/fingerprint
reader (which can also include a smart card
reader for greater security) in black, the latest
preferred colour for PCs (after “cream” and
“grey”): the FingerTIP ID Board. Thus, with its
513 dpi fingerprint reader and Omnikey smart
card reader, you can obtain even greater security
(since the fingerprint template resides and is
verified on the smart card itself), moreover, the
keyboard is fully USB compatible, using the USB
port as an interface with the PC.
These new offers show how far we’ve come in
but a few years, from biometrics as near-science
fiction to “plug and play”. Of course, though
biometrics aren’t entirely foolproof, when
combined with a smart card, you obtain very
strong authentication indeed, far better than the
classic (one is tempted to say “old-fashioned”)
username and password.
Visa & MasterCard: Working on
Contactless
Both MasterCard International and Visa
International are in the process of certifying a
contactless smart card to run their debit and
credit applications.
This will be a first. Contactless is not the
preferred interface when it come to credit/debit
applications, but both big credit associations are
working on dual interface (contact and
contactless) cards. Of course, one has come to
expect contactless for some transactions, notably
in mass transportation, but for financial
applications? Here’s what will be a first!
Using a Java Card-based chip (to be precise, the
JCOP 30 by Philips) which is priced at a
maximum of US$3.90 (we’re far from the 99-cent
cards!), regardless of quantities ordered, this new
contactless Visa will probably be premiered in
South Korea, where the two leading cell phone
operators plan to add contacless payments to the
SIM cards in their phones.
Other outlets for contactless payments could be
the fast food outlets and coffee shops, where
speeding up payments are of the essence.
Not to be outdone by the competition,
MasterCard International promises that their
Multos multiapplication cards will soon be
available in dual interface form as well. The dual
interface MasterCards are expected in March
from Australian Keycorp, prices at “under US5$.”
FROM THE INDUSTRY…
(the latest press releases, which can be found in
full on www.e-smartransaction.com)
Blackstone Technology Corporation
Announces RFID Smart Label Manufacturing
Breakthrough
Travelers Express/MoneyGram Selects the
Ingenico e(N)-Touch 3000 as its Next
Generation POS terminal
Setec to Supply Estonia’s Leading Banks with
EMV Cards
Trintech and IBM to Deploy Secure, Chip-
Enabled PIN Pad Infrastructure to Ireland's
Post Office Network Nationally
ParthusCeva and ARM Collaborate to Create
Common Development Environment for
Hybrid CPU/DSP-Based System-on-Chip
Cyota Announces Availability of MasterCard*
SecureCode* Global Hosted Services
Critical Path Selects Digiquant’s IMS Solution
Trintech and IBM to Deploy Secure, Chip-
Enabled PINPad Infrastructure to Ireland's
Post Office Network Nationally
Holiday Fraud Advisory: Guide to Smart and
Safe Online Shopping During The Holiday
Season
Internet plc To Launch Pioneering Star Trek
SmartFlash Smart Card Products

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