Subject:  Article on Howard Stern |
Author:
Mike B
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Date Posted: 17:38:58 07/25/05 Mon
Howard Stern's radio move opens way for rival hosts
Monday, June 27, 2005
The Wall Street Journal
With just over six months to go before Howard Stern moves to subscription-only satellite radio, station manager Daniel Cook has been struggling to find a replacement for Mr. Stern's morning show broadcast by KBZZ in Reno, Nev., for over 10 years.
"We've been pulling our hair out, trying to come up with a game plan," says Mr. Cook, recounting conferences attended, shows tuned into, and pitches heard -- all aimed at finding a new host. "There are some possibilities here, but I just don't have anything."
Mr. Cook shares his dilemma with the 37 other stations around the country that air Mr. Stern's show. Finding a successor who won't leave advertisers and listeners flipping the dial is a tall order and few stations are confident they have found the solution. Last year, six Clear Channel Communications Inc. stations had to drop the legendary shock jock's show to comply with the company's anti-indecency policy; most fell sharply in Arbitron Inc.'s station rankings.
"Whoever you put in there, even if the personality is great, he's not Howard Stern," says Bob Ausfeld, general manager of WQBK in Albany, N.Y., who is among those scrambling for a replacement for Mr. Stern's show.
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From Darian:
"They keep referring to the replacement as HE. Well, I think they need a SHE."
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