國際廣告欣賞(二十) -- forum

[ Show ]

Support VoyForums

[ Shrink ]

VoyForums Announcement: Programming and providing support for this service has been a labor of love since 1997. We are one of the few services online who values our users' privacy, and have never sold your information. We have even fought hard to defend your privacy in legal cases; however, we've done it with almost no financial support -- paying out of pocket to continue providing the service. Due to the issues imposed on us by advertisers, we also stopped hosting most ads on the forums many years ago. We hope you appreciate our efforts.

Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:

Donate to VoyForums (PayPal):

[ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: [1] ]

Subject: 國際廣告欣賞(二十)

Author:
Almon Lam

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Date Posted: 10:38:23 12/12/02 Thu
In reply to: Almon Lam 's message, "國際廣告欣賞" on 20:54:51 11/22/02 Fri

舉一個大家熟悉的例子。這是從廣告檔案中找到上海BBDO的作品。畫面是普通得很的水面,文案只得Bad Day兩字,毫不吸引。但合起來就產生化學作用。因為賣的正是滑浪板,風平浪靜就最沒趣。當然這裡也用了覆倒觀念的手法,令事情更吸引。

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Replies:

[> [> Subject: so good
Author: shing [ Edit \| View ]	Date Posted: 23:06:23 12/27/02 Fri i dont want to say how good this AD is. i hope we can see more creative ADs which is about christian since i find that there is few such things in HK.