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Subject: 愚見

Author:
numbers

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Date Posted: 13:56:04 12/30/02 Mon
In reply to: Almon Lam 's message, "國際廣告欣賞(三十二)" on 11:19:49 12/30/02 Mon

驟眼看，整張圖片給我只有不安的感覺！

圖片顏色流於冰冷，人物面相令我聯想到那些"畸型/異變"的缺憾人仕。合二為一，產生的感覺就似是"垂死病人尋求援手"一樣不安。

Diccovery Channel 應為一家上下均適合收看的節目，畫面宜採用較暖和的色調，亦忌用扭曲的畫面或人物。

若我製作這支面平廣告，我會嘗試以下方法：

1. 雖說 Discovery Channel 是男女老幼均適合的節目，但始終以在職年齡人仕為主要對象。而且，節目多為高質素的專題探討為方針。所以，不妨將畫面的格調稍稍提高。比如以黑白或單色製作，配以唯一彩色的 Discovery Channel 商標 (logo)，視覺效果應更為突出。

2. 人物方面，可試著用歷史上公認的智者如愛因斯坦。如若配合地區性宣傳，可多製作一些當地名人的版本。星加坡可採用李光耀，香港則可採用前政務司長陳方安生，一些公認為智慧的代表性人物。

結合以上兩點，畫面將會如下：

1. 愛因斯坦背向畫面 (則背影，看不見其容貌) 看著電視。背境為實驗室，黑板上則寫滿研創相對論中想及的問題和點子。

2. 陳方安生同樣背著畫面，正襟危坐的坐在滿佈文件、方案的辨工卓前 (當然的置有特區區旗)，收看案前的電視。

兩支平面均採用黑白色畫面，右下角彩色商標。

以上均為小弟一廂情願的愚見，煩請各傳指証和賜教。謝！

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[> [> Subject: 我則認為是...

Author:
Vincent Li
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Date Posted: 10:17:15 01/09/03 Thu

我就認為問題在於“頭/腦大”與“擁有豐富知識”兩者的聯想不夠普遍。因此即使再誇大頭或腦的"大"，也不能產生人強烈的感覺這人很有知識。中國人看甚至會聯想到“頭大冇腦”，英文也可能是think mind....聯想變得太多可能。廣告的爆炸力因此強差人意。

請大家多多指教。