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Subject: 我則認為是...


Author:
Vincent Li
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Date Posted: 10:17:15 01/09/03 Thu
In reply to: Almon Lam 's message, "國際廣告欣賞(三十二)" on 11:19:49 12/30/02 Mon
 我就認為問題在於“頭/腦大”與“擁有豐富知識”兩者的聯想不夠普遍。因此即使再誇大頭或腦的"大"，也不能產生人強烈的感覺這人很有知識。中國人看甚至會聯想到“頭大冇腦”，英文也可能是think mind....聯想變得太多可能。廣告的爆炸力因此強差人意。

請大家多多指教。
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