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Date Posted: Tue 09/16/03 - 9:25:57 PM
Author: Voy
Subject: Re: Curious, but could Star be an arbitron mess up?
In reply to: henry 's message, "Curious, but could Star be an arbitron mess up?" on Fri 09/12/03 - 5:09:42 PM

>I doubt it's happening, but could Star's recently good
>numbers, and KKAT's really bad numbers be from KKAT's
>name "K102?"

You have mentioned three plausible reasons for Star's success. 1, the seven years of effort (followed by the last two years of consistency since Mikey took over), 2, its competition doing pretty poorly, and 3, Star's R&R reporting status (monitored).

But I think you should recognize the fact that Star simply panders to the local market. It plays very basic, mass-appeal music. They do the basics pretty well. KISN may have flashy "major market" imaging, but Star doesn't pretend to be something its not.

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  • Re: Curious, but could Star be an arbitron mess up? -- Stargazer, Wed 09/17/03 - 10:28:13 PM
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