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Date Posted: Fri 01/31/03 - 7:28:58 PM
Author: Mound o Sound
Subject: Re: Could VFX be secretely showing up in the ratings?
In reply to: Idaho Radio Buff 's message, "Re: Could VFX be secretely showing up in the ratings?" on Sun 01/26/03 - 10:45:09 PM


>L
>>tr=KVFX&Band=FM
>The forum apparently ate my post on this the first
>time...
>To be fair, VFX has recently installed a new toll free
>line at 1-800(?)-945-0945 so that listeners along the
>entire Wasatch Front can now call into the station
>with a "comment line" but also a direct link to the
>studio at times (such as the morning show).
>
>Also, looking at that locator, KJQN and KZHT's
>translators aren't listed either. How are they
>factored into Arbitron books?

As one who has to deal with translator issues down in southern Utah, the way it works with Arbitron is that the individual station must provide to Arbitron a list of translators that they are broadcast on, the county that the translator(s) serve, and proof that the translator exists (like a copy of the translator license). If Arbitron accpets the information, they will credit dairy entry of a frequency (ie 98.3) only for the county where the translator is licensed. I would tend to think the KARB ratings in the book really do belong to VFX, but if they haven't told Arbitron about the translator, Arbitron will credit the listening to the nearest station it can find on the listed frequency. VFX could try listing it's "station name" something like "94-5/98-3 VFX" but Arbitron would likely reject the name as they will generally only accept names with only the licensed frequncy of the main station (or close to the main frequency ie FM-100). And yes, whoever was asking if Arbitron stopped taking information about specific shows and programming and personalities the answer is yes, they have stopped asking for that information.

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