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Date Posted: Mon 02/03/03 - 12:20:07 AM
Author: Idaho Radio Buff
Subject: Re: Could VFX be secretely showing up in the ratings?
In reply to: Mound o Sound 's message, "Re: Could VFX be secretely showing up in the ratings?" on Fri 01/31/03 - 7:28:58 PM

>As one who has to deal with translator issues down in
>southern Utah, the way it works with Arbitron is that
>the individual station must provide to Arbitron a list
>of translators that they are broadcast on, the county
>that the translator(s) serve, and proof that the
>translator exists (like a copy of the translator
>license). If Arbitron accpets the information, they
>will credit dairy entry of a frequency (ie 98.3) only
>for the county where the translator is licensed. I
>would tend to think the KARB ratings in the book
>really do belong to VFX, but if they haven't told
>Arbitron about the translator, Arbitron will credit
>the listening to the nearest station it can find on
>the listed frequency. VFX could try listing it's
>"station name" something like "94-5/98-3 VFX" but
>Arbitron would likely reject the name as they will
>generally only accept names with only the licensed
>frequncy of the main station (or close to the main
>frequency ie FM-100). And yes, whoever was asking if
>Arbitron stopped taking information about specific
>shows and programming and personalities the answer is
>yes, they have stopped asking for that information.

Now it'll be interesting to see if KIKX 104.7 from Idaho ever shows in the ratings- since there is no 104.7 in Utah or anywhere nearby in Wyo. or NV. Heh.

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