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Date Posted: Tue 04/01/03 - 2:38:07 AM
Author: Jake
Subject: Re: what would you do to improve a station?
In reply to: wanabedj 's message, "what would you do to improve a station?" on Mon 02/03/03 - 4:23:15 PM

Channel 105.7

Just a few suggestions I want to make for this station. I personally think they're cursed with bad call letters! Remember, KCPX used to be hat 98.7 went by before they changed out in 1991 and became the B, and the signs of a few other stations that went south due to poor planning.

1. Get rid of Muckley, Brandon Walsh and Adam 12! We all know they're fake, and not local in any way, shape, or form. I travel a lot and I hear Adam in Arizona, Brandon in Kansas, and Muckley in Seattle. BOOM! Blew your cover!

2. Play ALTERNATIVE music. Everywhere I turn, you're listed as Alternative. Yet they play about as much Hard Rock as KBER, mixed with whimpy/label-writen punk songs. I don't care how cool you think you are, that automatically makes you a corprate station because you're only playing what others tell you to play. Just like "All Things Rock" on MTV. But at least they have the common decencey to only play Linkin Park once every three hours, and not three times every hour.

3. Take Requests! I don't know whether you people don't know how to work a phone properly, record phone calls, or if you just like to insult your listeners inteligence by saying "yeah we'll get that on for you." Either way, its screwed up. At least other stations working for Clear Channel call up their friends and do "mock calls" and put them on air.

4. Get A Morning Crew. Do I really need to specify on this one? I can get ahold of a ratings chart just as well as anyone else can outside of your company. YOUR MORNINGS SUCK! We need news, we need traffic, we need mindless banter between a bunch of people we don't know for a cheap laugh! Welcome to radio gentelmen!

5. If All Else Fails, QUIT! I know for a fact that many main people at Clear Channel read this, and at the same time I'm not trying to tell them what to do. Only what I would do if I had the power to. So know this... a 2.6 share rating doesn't mean $#!&. Especially when the three longest running stations in the city are still out of reach. 107.5 The End may not be in your catagory, but they've been here longer than you. Considering your growth rate, if you can't get ahead of them by the end of Summer, you never will.

6. GET RID OF THE SHOW HOMEGROWN! Take it from a guy who's been in the local circut since 1986! All the truely good bands out here think you're a joke. Granted they've all sent you CDs and tapes, but everyone knows better that unless your band sounds like The Used, you don't have a snoball's chance in hell of ever being on Homegrown. Thank God you're not into that "Emo" crap, or else your show wouldn't have any listeners except for the bands and their somking buddies.

Overall, I don't care what you may preach to your co-workers, I've seen this happen before more than once. Radio is like television, only stretched out longer. Take M*A*S*H for example. Every starting season of the show, their ratings went down because people went to check out the new thing on TV. But when they realized it was just the same old tired junk they saw before, the all went back to their origional viewing pleasures. Radio does the very same thing, excpet most times people stray away for over a year before they go back to their origional station.

It happened to Z93, it happened to the Blaze, it's happened to a lot of other stations that came and went so fast that I can't even remeber the letters! All I can say is that even though you gained 0.1 for this season, it's eventually going to happen to you. Why don't you just confirm our rumors around here and give 94.9 its extra space. It's going to need it now after getting WHOMPED ON by U92!


One final note, whether you care of not, I've taken the time to repot your station to the FCC for bleeding into other stations. Your current range on a clear day goes 104.5 to 107.1. I recommend you fix that before someone here turns the dial and get red because you covered up Elton John with All-American Rejects. I wouldn't mind, but the soft-listening Mormons might.

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Replies:

  • Re: what would you do to improve a station? -- nava hone, Tue 04/01/03 - 4:06:14 PM
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