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| Monday, May 18, 07:42:45am | [ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6, 7, 8, 9, 10 ] |
| Subject: Disney's Visa Credit Card from Bank One Turns Everyday Purchases Into Magical Disney Rewards | |
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Author: ANAHEIM, Calif. and NEW YORK, March 4 |
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Date Posted: Tuesday, March 04, 06:34:15pm In reply to: and to go with Visa--at the time of writng this appears correct 's message, "The Catuity Common business model has always been with an American focus" on Saturday, February 15, 06:47:28pm geoffo (ID#: 41968) Bank One on a roll 5/3/03 11:36:56 AM 6100511 Disney's Visa Credit Card from Bank One Turns Everyday Purchases Into Magical Disney Rewards First-Ever Disney Co-Branded Credit Card With Unique Rewards Program ANAHEIM, Calif. and NEW YORK, March 4 /PRNewswire-FirstCall/ -- The Walt Disney Company (NYSE: DIS), Bank One (NYSE: ONE) and Visa today unveiled a new family-focused credit card that will enable consumers to turn everyday purchases into magical Disney rewards, including fun-filled Disney vacations, the latest Disney DVD or a must-have Disney toy. Disney's Visa Credit Card from Bank One provides cardmembers the opportunity to earn and redeem Disney rewards quickly and easily. With unmatched flexibility, no blackout dates and an attractive interest rate, Disney's Visa Card is one of the most competitive rewards cards available today. The card's key feature is that it enables cardmembers to earn Disney Dream Reward Dollars(SM) by using their card anywhere Visa is accepted. Disney Dream Reward Dollars can be redeemed toward a wide variety of merchandise, theme park tickets, hotel rooms and more at Walt Disney World(R) and Disneyland(R), Disney Cruise Line(R), U.S. Disney Stores, Disney catalog and Disney Stores Online. "We've designed this unique card to help fulfill the dreams of our Disney guests and families," said Michael Eisner, chairman and CEO of The Walt Disney Company. "Through our strategic alliances with Bank One and Visa, we've created a credit card from Bank One that will offer cardmembers the features they need, like competitive interest rates and platinum card benefits, while also providing what they want -- magical Disney rewards and unparalleled flexibility to use those rewards." Disney's Visa Card offers the following great features: -- No annual fee and a competitive interest rate -- 1 percent or more back on card purchases in the form of Disney Dream Reward Dollars -- No blackout dates when redeeming Disney Dream Reward Dollars -- No interest for six months on most Walt Disney Travel Company and Disney Cruise Line vacation packages purchased with Disney's Visa Card -- The flexibility to redeem reward dollars toward full or partial costs of a wide variety of merchandise, tickets, hotel rooms and vacation packages at Disney -- Cardmembers can begin redeeming with just 20 Disney Dream Reward Dollars, a low threshold compared to other rewards cards -- Exclusive opportunities to earn bonus rewards and realize special savings on Disney hotel rooms, vacation packages, merchandise and more -- The ability to combine Disney Rewards with other special Disney offers and discounts -- Opportunities -- just for cardmembers -- to participate in special contests and sweepstakes -- Global Visa acceptance at over 30 million retail locations -- Enhanced Visa Platinum benefits including purchase protection, travel insurance and zero liability on fraudulent card use Huge Up-Front Demand The card is already in high demand. Almost 100,000 people have pre-registered for the card after Disney offered its most loyal customers the opportunity to be first-in-line for the new product last month. This early demand indicates the strong appeal of Disney's Visa Card to the millions of American families who spend an average of $5,000 annually on their credit cards. In addition, the average family spends another $11,000 annually on everyday household expenses that they could also pay with a credit card. With credit card and reward features custom-designed for the needs and wishes of today's families, Disney and Bank One have the opportunity to capture a substantial share of existing and new card spend and build one of the largest co-branded credit card portfolios in the industry. "Disney's reputation for customer service and creativity is unparalleled," said Jamie Dimon, chairman and CEO of Bank One. "We are delighted Disney chose to work with us to offer a flexible, fun and innovative credit card that provides such tremendous value to customers. This relationship promises to redefine the value of credit card co-branding and is perfectly aligned with our strategy to work with the world's best brands." "There is no company more in touch with families than Disney and no card better able to reward them than Disney's Visa Credit Card from Bank One," said Carl Pascarella, president and CEO of Visa U.S.A. "Today's consumers want more from their card, and this card delivers. Just by making everyday purchases, consumers earn great rewards that tap into the magic of Disney." [ Next Thread | Previous Thread | Next Message | Previous Message ] |
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