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| Subject: Campus and Community cards are the newest sectorcontributing to the growth of the smart card industry in North America. | |
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Author: Attention Business Editors:TORONTO, June 10 /CNW/EdgeWare Technologies |
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Date Posted: Tuesday, June 10, 08:39:24am http://www.newswire.ca/releases/June2003/10/c1153.html Attention Business Editors: Card Technology Today interviews EdgeWare Technologies for feature on city card and campus card solutions TORONTO, June 10 /CNW/ - Campus and Community cards are the newest sector contributing to the growth of the smart card industry in North America. People of today are technically savvy, pressed for time and ready to adapt to smart card technology. The convenience, security and flexibility of smart cards serves as a foundation for Communities, College and University campuses, and Corporate Campuses to introduce beneficial programs. Communities are interested in innovative multi-application schemes for residents that combine transit passes, parking fees, access to recreation facilities, library cards and loyalty programs integrated into one convenient card. In addition, the smart card can be used as an identification card for students, faculty and staff providing access to a variety of facilities and services. Adding a stored-value "cashless" function enables cardholders to buy food, necessities, and entertainment at merchants on/or off campus. Successful programs depend largely on cardholder acceptance. With this in mind, a high degree of education and training, fast and consumer-friendly transactions when using or revaluing the cards, and convenient reload locations must be a part of the offering. "To-date the pace of North American deployments for this technology has been a bit disappointing; however, the future for smart cards is excellent," said Ed Anderson, President and CEO of EdgeWare Technologies Corporation. "Plastic cards are ubiquitous in people's daily lives. Adding features to the cards provides benefits to cardholders and savings to communities and campuses. There are still concerns about privacy but properly addressed, cardholders will use the technology with confidence." In the future, other applications such as Driver's Licenses and Healthcare Services will provide possibilities for further integration with Campus and City schemes. About EdgeWare Technologies EdgeWare Technologies is a Canadian software and services firm that designs, develops, markets and supports multi-application, scalable, platform independent smart card software solutions for business, institutions and governments worldwide. About Card Technology Today An authoritative source of smart card information for over 14 years, Card Technology Today (CTT) provides timely intelligence on developments, advancements and trends in smart card marketplaces worldwide through their website, newsletter and publications. -30- For further information: Ed Anderson, President and Chief Executive Officer, EdgeWare Technologies Corporation, (905) 513-0530; Website: www.edgeware.ca; Wendy Atkins, Features Editor, Card Technology Today, + 44 1773-810363; www.smartcards-today.com EDGEWARE TECHNOLOGIES CORPORATION has 6 releases in this database [ Next Thread | Previous Thread | Next Message | Previous Message ] |