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| Saturday, April 27, 12:26:45pm | [ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, 5, 6, 7, 8, [9], 10 ] |
| Subject: In European markets, “specific applications and security requirements”Proton var Intellect states within 3 years50% of rev--software&services. | |
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Author: Noted European Card Review Feb12th 03 POS terminal makers asked to redefine market |
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Date Posted: Thursday, February 13, 04:39:04am pourquoi5 (ID#: 224751) Terminal Prices Down for EMV Move 13/2/03 10:18:23 PM 6033765 ----------------------------------------------------------- 'Lower POS Terminal Prices Justify EMV Move'European Card Review ----------------------------------------------------------- Feb 12 2003 : POS terminal makers have been advised to redefine their markets, strategy and roadmap for the next few years in light of cut-price programs designed to boost the overall business case for chip card migration. In December 2002, Visa’s Smart Breakthrough Acceptance Device Program extended the card firm’s low-cost pricing policy for chip cards, to POS devices. Consequently, POS terminal makers are retrenching, with Belgium-based Intellect, expecting that “within three years, 50 per cent of [its] revenue at least will come from software and services”, after moving into new payment areas and value-added applications. “Lower [terminal] prices help the justification to move to EMV”, says James McDonald, of Barclaycard Merchant Services, who believes “terminal prices… are probably at about the correct level in the UK”. As “each country’s dynamics will be different”, McDonald continues, “if fraud is high, the terminal investment is easier to justify; if fraud is not high, terminal prices have a higher level of influence”. Although “Visa was aware that its [low-cost terminal program] would be controversial”, the ECR reports, a Visa SVP, Denny Jensen, believes the program will in time “create a marketplace” for devices, as it did for chip cards. ----------------------------------------------------------- Consolidation in the POS terminal industry is predicted, with vendors likely to respond by investing “in terminals for markets which allow higher profit margins than a commoditized payment cards sector”, the ECR states. In European markets, “specific applications and security requirements” will have an impact, with Intellect CEO, Jan De Smet, referring to ZKA’s role in Germany, and France, which needs “quite specific applications [that] require a serious investment from the terminal makers”. Giuseppe Caltabiano, counters that “the deal defines a fixed price for international EMV credit/debit”, regardless of applications. [ Next Thread | Previous Thread | Next Message | Previous Message ] |
| Subject | Author | Date |
| Intellect to the Mobile Payment Forum 11/2/03 | Founded by American Express Company, JCB Co, Ltd, MasterCard International and Visa International | Friday, February 14, 12:46:59am |