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Subject: 周刊送麵(2007/01/19)


Author:
舒展超
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Date Posted: 00:34:21 01/21/07 Sun

自從月前有本周刊搞促銷,隨書附送一包即食麵作為贈品之後,至今周刊送麵的熱潮還真是方興未艾。
起初,讀者們覺得周刊送麵真是賣大包、十分抵買、不買不可;有麵送的那一期書,明顯會特別好賣,甚至被搶購一空。
可是不久之後,就有幾本周刊有樣學樣、照辦煮碗地隨書送麵。送到一個地步,是甲書又送、乙書又送,連丙書丁書戊書也送麵,整個書報攤變相成為超市的即食麵貨架時,大家也就見慣不怪,不會覺得送麵是甚麼一回事。於是,送麵也不能再保證該期書好賣了!
或問:明知送麵會送到濫,讀者們很快會厭倦,為何周刊們不設法送些別的東西?
有兩種情況。首先,隨書附送的贈品大有可能是由廠商或廣告商贊助的;這情形下,送甚麼自然由廠商決定,而不是由周刊作主。對方是即食麵廠的話,送的自然是即食麵啦!
亦有可能,贈品是由周刊出資,以特別的折扣價錢向廠商大批購買。要知道,周刊銷量動輒十幾萬本,要本本有贈品,則每件贈品的成本不能太高,只能在幾毫子至一元左右,所以選擇並不多。故此,即食麵明顯是個又平又大包的好選擇啦!

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