賽前大出招（2003/07/30） -- 舒展超之大玩派

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Subject: 賽前大出招（2003/07/30）

Author:
舒展超

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Date Posted: 04:57:20 07/30/03 Wed

連我這個一向對足球興趣不大的人，居然也走去睇利物浦，難怪大球場會爆滿。
當天，一路步往大球場，卻一面要接招；招招都是來自「孖屐亭」（Marketing）的勢力。
先在街角一間便利店，見店員站在門口兜售利物浦球會的布製旗子，叫價二十大元。可惜這招不大管用，幫襯者甚少，皆因大部分 Fans 早有準備，一身都是利物浦了，何用再買？
然後，迎面而來有人在派紅色旗子，免費的。這面紅旗相當奇，皆因旗上只印有某大運動品牌的 Logo，而該品牌與球賽及兩隊皆無關係，純綷是趁勢宣傳而已。這一下「旗」招突出，妙！
類似的一招是某大電話網絡商，大派一對對白色吹氣棒棒，以宣傳即將推出的 3G 服務。敲打此對棒棒會發出洪亮的「咚咚」聲，只見全場有約四分一人皆手持雙白棒，可見網絡商夠晒大手筆，派發了近一萬套之多！
忽又見有人在派免費報紙，原來是某份新出的波經晚報，大派創刊號。另一邊廂，亦有一本即將創刊的足球周刊，同樣在派發試刊號。此招打中晒目標讀者，幼釋酗ㄚU！
招招背後，都是生意，都有商機。如果香港每星期皆有如斯球賽，養活的何只足球員而已！

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