香港版雜誌大危機（2003/11/11） -- 舒展超之大玩派

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Subject: 香港版雜誌大危機（2003/11/11）

Author:
舒展超

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Date Posted: 05:56:53 11/11/03 Tue

前文提要：香港出版的《T月刊》（化名），與內地雜誌社合作推出《T月刊》國內版。二者內容、印刷、包裝完全一樣，只有繁簡字的分別。
現在，你走進一家書店，發現同時有《T月刊》香港版及國內版發售，前者售三十五港元，後者只售二十。你會買邊本？
或釦A會寧願多花十五元，買香港版，只因你看不懂簡體字。但可以肯定的是，香港人懂簡體字的大有人在，且為數會愈來愈多。換言之，國內版因價格的優勢，會趨向被追捧；香港版面對逆輸入的國內版競爭，生存空間會變得愈來愈小。
總有一天，《T月刊》的香港版和國內版會融為一體──應該說，香港版會被國內版吞併。因為，國內版印行量動輒數十萬本，而香港版只得數千本的銷量，長此下去，根本毋須再有香港版。到時《T月刊》只剩數名採訪人員留駐香港，而編輯、製作、生產工序全面由內地雜誌社掌控。
──所以說，作為讀者、消費者的我，絕對樂於見到《T月刊》國內版的出現，並逆輸入以平價在港發售；但一想到未來的大趨勢，作為一名本港的編輯人員，難免心中陰霾陣陣。（二之二）

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