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Date Posted: 15:54:44 08/21/16 Sun
Author: AdMan
Subject: Re: Readers do benefit (Re: To his credit, DK brought up Lochte controversy earlier than most)
In reply to: Media Man 's message, "Re: Readers do benefit (Re: To his credit, DK brought up Lochte controversy earlier than most)" on 08:31:42 08/20/16 Sat

You simply do not know what you are talking about.

Advertisers are willing to pay more money for outlets that provide in-person coverage outside the local area. It really is as simple as that. You can argue over whether advertisers should think this way, but it's an advertising fact of the business.

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[> [> [> [> [> [> [> [> Re: Readers do benefit (Re: To his credit, DK brought up Lochte controversy earlier than most) -- Willy Loman, 04:05:12 08/22/16 Mon [1]

You're insane, and you never worked in the ad business. (Taking classifieds over the phone for the Green Sheet doesn't qualify). You're some naive fanboy who thinks that advertisers will overlook reams of data about circulation, demographics and other viable research and make a buy based on whether a website had a dateline from an event that didn't matter to its readers.

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[> [> [> [> [> [> [> [> Re: Readers do benefit (Re: To his credit, DK brought up Lochte controversy earlier than most) -- Media Man, 07:24:46 08/22/16 Mon [1]

This isn't really hard to understand. DK has what, 25K subscribers? Safe to say the majority (not all) are in the 412 or 724. Just checked his site...don't see any ads at all, save for an Allegheny Health Network ad (I clicked two or three pages too). So you're telling me that now AHN will now pay more because DK was in Rio? That's CRAZY. It's all about WEB TRAFFIC and it doesn't matter how he gets it!!! and these "bigger customers" are in the practice of negotiating lower CPMs. Local customers are what his advertisers want. AGH doesn't really care about a transplanted lunatic who know lives in San Diego.

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