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Date Posted: 09:22:18 01/14/17 Sat
Author: SidewaysGruv
Subject: Re: What is the Point of The Incline?
In reply to: Upgoof 's message, "Re: What is the Point of The Incline?" on 02:13:10 01/14/17 Sat

No, the Incline is just as bad as BBO, a.k.a. "Bertetto's Bungled Offerings."

Gannett put startup money into Billy Penn/Incline and they are large enough to do that. The other side of it is they will expect RESULTS in the form of rising "readership" (an oxymoron in this case) and potential profit. No corporation this bottom-line oriented will indefinitely pump money into an "experiment" by people seeking a new "cool" format appealing to millennials unless it shows clear potential to make money.

Queen Jennifer wants to build a name with her half-baked attempts to save a bottom-rung operation that was never more than a paranoid billionare's fantasy. If what she's done so far is any example, a lot of people have no reason to pick up the Trib or even read it for free online. Her efforts strike me as last-ditch in nature.

The story below reveals the Trib is about the only place Jen ever worked, so she doesn't bring wide-ranging publishing experience to the table. Of course a stellar resume was never needed to get ahead at TTM. Ask Ralph Martin.

http://triblive.com/news/adminpage/7596086-74/trib-newspapers-martin

Jen's big achievement: abandoning the dubious proposition the Trib is and ever was "the fastest growing newspaper in America."

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[> [> Re: What is the Point of The Incline? -- Jenn Eric, 10:45:07 01/14/17 Sat [1]

"If you're a betting sort, don't you suspect that The Incline will survive both of those mediocre efforts?"

Not necessarily. The Incline owners and Gannett have less reason to stick around Pittsburgh if things go south or aren't working out per the finance department's assessment. The Incline has no permanent physical presence here and no loyalty to this area. The owners could just as easily choose another city with a millennial population and set up shop there. Change the name, get a new spiffy logo and churn out more generic, uninspired content in Baltimore or Chicago or Austin.

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