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Date Posted: 01:08:16 08/31/01 Fri
Author: Channel NewsFLASH™ 98S16
Subject: Stereo effect with new-age ringtones

Mobile users will soon be able to buy phones that stand out in a crowd with their polyphonic tones


IF YOU like mobile phones that play pop hits, wait until you get an earful of this. Current models of mobile phones that play monotone sounds will soon be rendered obsolete by polyphonic ringtones which sound like they are transmitted in stereo.

Ringtones now play one musical note at a time, whereas polyphonic ringtones play multiple notes, creating a fuller, richer and more musical sound.

While the technology is not exactly new, it has been limited mainly to Japanese mobile phones which do not use the GSM system found in Europe, Singapore and parts of Asia. But from October, these phones will be playing here.

French mobile-phone maker Alcatel's One Touch 511 is expected to be the first polyphonic phone to hit stores here, followed soon after by the Japanese Panasonic GD95 and Mitsubishi Trium Eclipse.

Mr Nicolas Bossut, product marketing manager of Alcatel's Asia-Pacific mobile-phone division, said: 'We are convinced that polyphonic ringtones will be the latest 'in thing' in mobile phones.'

With three-quarters of Singaporeans owning a mobile phone, it is becoming increasingly important to have a different ringtone - especially in crowds.

Not content with monotone ringtones that come with phones currently, users here are buying different ringtones from mobile-phone operators and from 1900 numbers.

Mr Cyrille Even, vice-president of Mobileway Asia Pacific, which delivers ringtones via SMS, estimates that there are between 500,000 and 800,000 ringtone downloads in Singapore every month.

A recent collaboration between his company and French ringtone expert Digiplug is taking polyphonic ringtones worldwide, first by creating catchy ringtones, then selling them to mobile-phone operators and other ringtone sellers.

Mr Bossut said his company was now working with mobile-phone operators here to provide polyphonic ringtone downloads for their subscribers.

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