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Thursday, July 31, 02:30:04am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6, 7 ]

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Date Posted: Saturday, April 29, 01:55:03pm
Author: William A. Padron
Subject: Re: Daily News Article on Winter Arbitron Ratings
In reply to: Alan Berman 's message, "Re: Daily News Article on Winter Arbitron Ratings" on Friday, April 28, 03:14:18am

Well, if one wants to really take a hard look as where WCBS-FM ratings are now, I refer to the New York Daily News article from this past week that had the station in these categories...

Overall: 1.5
AM (Morning) Drive: 1.1
PM (Afternoon) Drive: N/A
Ages 18-34: 1.7
Ages 25-54: 2.2

I seem to recall an unconfirmed story that the WCBS-FM sales staff were said complaining before the format flip that the 25-54 was getting a 2.8 rating, but now look how it went down in that demo. Also, I read from the New York Daily News there was a BIA formula recomputation estimate that WCBS-FM may earned $23.9 million for 2005, down from that $34 million from the previous year.

If you anyone can confirmed or make a correction on this information, please feel free to say so.

-William A. Padron

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