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Thursday, July 31, 10:01:42pm [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6, 7 ]

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Date Posted: Thursday, June 01, 05:57:09am
Author: Alan Berman
Subject: Re: A large door closed - Many smaller doors opened
In reply to: Larry 's message, "Re: A large door closed - Many smaller doors opened" on Wednesday, May 31, 06:58:59pm

Although it ruined CBS-FM and it was the wrong thing to do, many oldies stations are using the approach to make oldies stations sound current to reach the young audience which advertisers want. The advertisers thinking that the older audience can not be reached and will not spend money is wrong as well. Cousin Brucie has said this many times. This is why CBS-FM started to eliminate pre 1964 music from the regular rotation and hired Jocks like Mickey Dolenz. As far as personality radio, that is gone from radio as well. You will never hear radio like WABC or like CBS-FM was in its prime again and that is unfortunate.

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