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Monday, May 13, 02:29:19am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, [5], 6 ]

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Date Posted: Tuesday, February 07, 08:09:16pm
Author: Frank De Rosa
Subject: Re: Another Oldies Station Bites The Dust
In reply to: Steve Green 's message, "Re: Another Oldies Station Bites The Dust" on Tuesday, February 07, 07:01:51pm

I-Pods, satellite radio, internet radio all these are siphoning off listeners from traditional AM & FM. Station owners and advertisers want younger listeners with less disposable income because they feel they respond better to their message. It doesn't matter that boomers over age 45 likely have the money to buy what they want to sell. We're too set in our buying habits and are unlikely to change, they think. Keep that up and all these station owners are going to be stuck with assets depreciating faster than a fleet of used cars.

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