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Monday, May 13, 12:24:22am [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, 5, [6] ]

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Date Posted: Tuesday, December 13, 08:44:45pm
Author: Joel G.
Subject: Re: Question:
In reply to: Alan Berman 's message, "Re: Question:" on Tuesday, December 13, 01:51:34pm

Everyone misses the point. The change to JACK had more to do with salaries than demographics or advertiser preference.

Infinity was "stopping the bleed" as they say in business. The combined yearly salaries of all of the personalities ran into millions per year. Jack costs next to nothing to run in comparison. That was more of a motivation than anything. They fully expected the same or larger audience share with drastically lower expenses. The experiment failed.

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