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Friday, August 01, 07:27:02pm [ Login ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, 5, 6, [7] ]

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Date Posted: Monday, December 26, 12:49:26pm
Author: Steve Green
Subject: Re: Remembering WCBS FM
In reply to: Carl J. 's message, "Re: Remembering WCBS FM" on Monday, December 26, 11:13:00am

>> "We are now "demographics", not people." <<

Well put. I think we always were, but with more grace about it -- and a lot more music.

Once we turn 40, we no longer dance, eat bad food, go deaf, drive cool cars, look silly, act territorial, spend all our money at bars, hate our parents, have lost all sense of 'fashion', and, generally, aren't subsidizing anymore what marketing since 1980 has been based on -- a thorough lack of substance.

Marketing wants us invisible, insignificant, and dead. Maybe marketing always has wanted this evolution. But the gambits are so coarse lately that they reek far more of desperation than of any known confidence.

To steal an invective from Adam Sobolak, Y'know something? Anecdotally, from a radio-person viewpoint, it's been my belief that since FM radio's big breakthrough in the early Seventies, that dial NEVER has wanted anyone over 40 listening to its precious little hi-tech/peer pressure/hipper-than-anything sliver of the ether. It's rapidly getting to that goal, to the extent that in a few years there'll be nobody over or UNDER 40 listening.

My point, Jack, was that Big FM -- and you don't get any bigger than NYC FM -- shot itself in both feet 6 1/2 months ago by encouraging the casting off of another traditional form of American music as though it were worthless. 25 years ago they might've been prudent to do so. But in 2005, with no substantial mass-appeal/dual gender format to replenish the supply line, they were stupid enough to try it with no net under them.
And that Classic Rock is the next to fall. I was just trying to approximate a date, or a Book :-)

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