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Date Posted: 11:41:31 09/04/03 Thu
Author: 新快报
Subject: 《绿茶》：败在太“北方”

《绿茶》在南北两地的地域差异，从该片男女主角在广州首映礼上的反响便可见一斑。七月众多港台明星来穗做首映秀，无论是媒体还是影迷，参与人数都比姜文、赵薇的首映秀来得多。果不其然，在北方票房大胜的《绿茶》来到广州却惨淡收场，观众看完都说：“太闷了！”

　　记者对张元导演谈起广州观众的反应，问他是否觉得《绿茶》缺少一点娱乐性。张导说：“我自信《绿茶》电影本身就很具娱乐性、很有意思。我得到的反馈也有不少来自广州的，主要是要看观众本人的喜爱程度，北方观众与南方观众对电影的评价标准确实不一样。”

　　电影院线的人士是这样来理解南北差异的：观众的文化层次和理解力似乎有着很强的南北差距，北方的文化沉淀较深，南方城市受港台文化影响很大，大部分观众喜欢“娱乐万岁”的“快餐文化”。在广州，外来移民集中在新城区，文艺片的市场比老城区好一点，港台片在老城区则较受欢迎。他们谈道：“《绿茶》的票房的确比我们预期的差，本想用姜文和赵薇的偶像人气带动这部片子，但事实是差强人意，广州观众似乎对他俩没什么兴趣。片中的故事不清晰，让人感觉不到中心，赵薇的角色又分散，观众看后都说‘不知道说什么’。”

　　有趣的是，一些曾经喜欢张元的观众这次也不买账，他们说：“张元从地下走向地上，可谓是一个败笔。他以前的地下电影拍得挺有感觉的。《绿茶》说的爱情故事表现得很压抑，就像在刻意制造，整部片子显得不伦不类，故事情节又太单薄，感觉有点失望。”

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