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Date Posted: 13:07:43 09/17/13 Tue
ABC’s Miss America got a more favorable timeslot and much better ratings last night.
The beauty pageant averaged a 2.3 adults 18-49 rating from 9 to 11 p.m., according to Nielsen overnights, its best number since 2004.
That was up 19 percent over last year, when Miss America aired on Saturday night, where TV viewership tends to be lower than any other night.
The show averaged 9.8 million total viewers, also its best since 2004.
As usual, NBC won the evening with “Sunday Night Football,” despite a one-hour weather delay for the game between the Seattle Seahawks and San Francisco 49ers.
The contest averaged a 13.6 metered-market household rating, the best overnight for a primetime game featuring two West Coast teams in 22 years.
NBC was first for the night among 18-49s with a 6.3 average overnight rating and a 7 share. CBS was second at 2.9/8, Fox third at 1.8/5, ABC fourth at 1.4/4, Univision fifth at 1.0/3 and Telemundo sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
Also, ratings for CBS and NBC’s NFL coverage are approximate as fast nationals measure timeslot and not actual program data.
At 7 p.m. CBS led with a 6.4 for football overrun and the start of “60 Minutes,” followed by NBC with a 3.5 for “Football Night in America.” Fox was third with a 1.9 for reruns of “American Dad” and “The Simpsons,” ABC fourth with a 0.9 for a repeat of “America’s Funniest Home Videos,” Univision fifth with a 0.5 for “Fiesta Mexicana” and Telemundo sixth with a 0.3 for the movie “El Tahúr.”
NBC took the lead at 8 p.m. with a 7.5 for NFL pregame and the start of “Sunday Night Football,” while CBS slipped to second with a 2.8 for “60 Minutes” and the start of “Big Brother.” Fox was third with a 2.0 for reruns of “The Simpsons” and “Bob’s Burgers,” Univision fourth with a 1.1 for “Mira Quien Baila,” ABC fifth with a 0.9 for a special Miss America-focused “20/20? and Telemundo sixth with a 0.4 for its movie.
At 9 p.m. NBC led with a 7.3 for football, with CBS second with a 1.8 for the end of “Brother” and the start of a repeat of “The Good Wife.” ABC was third with a 1.7 for the first hour of Miss America. Fox and Univision tied for fourth at 1.4, Fox for repeats of “Family Guy” and Univision for more “Baila,” and Telemundo was sixth with a 0.4 for the movie “Como Mexico No Hay Dos.”
NBC was first again at 10 p.m. with a 6.8 for football, followed by ABC with a 2.2 for more Miss America. Univision was third with a 1.1 for “Sal y Pimienta,” CBS fourth with a 0.7 for the end of “Good Wife” and the start of a rerun of “The Mentalist” and Telemundo fifth with a 0.4 for its movie.
NBC also finished first for the night among households with a 9.4 average overnight rating and a 15 share. CBS was second at 6.5/10, ABC third at 4.2/7, Fox fourth at 2.6/4, Univision fifth at 1.6/3 and Telemundo sixth at 0.4/1.
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