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Subject: Re: How do I start a Valet Service (parking)?


Author:
Dennis S. Vogel
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Date Posted: 00:18:38 05/21/03 Wed
In reply to: Joe 's message, "How do I start a Valet Service (parking)?" on 23:45:45 05/16/03 Fri
 Hi Joe,

Thank you for using my discussion forum.

I don't know if you'd be a valet for parties, stores, country clubs, or something else. If you let me know, I may be able to give more specific advice.
Your target market could businesses, consumers, or both.
If you'll have competitors, what will you offer?
What will differentiate your service from theirs?
If there aren't any valet services near you now, are you sure there's a demand for it?
What's the worst thing that could happen if somebody doesn't use your service or a competitors?
What's the worst thing that could happen if somebody uses your competitors service?
What's a typical complaint people have about valet services?
What do people typically like about valet service?

This next part may seem too elementary, but it's a starting point to build on.
To make a difference in the lives of your target market- 1)you'll have to provide, at least, the minimum level of what they like (preferrably a higher level).
2) you'll have to do the least or none of what they don't like.

Now how will you express these ideas. A basic template is what Paul & Sarah Edwards (do a search for their names on entrepreneur.com if you want to find out more about them) suggest.
"Do you how ___, what I do is ___."

Possible example- "Do you know how most parking valets sometimes damage vehicles & try to cover it up? What I do is I use checklist. I inspect a client's car at the beginning of the service, then I recheck it quickly just before a client drives it away. If something is damaged or missing, I'll give my client a copy of the checklist. S/he can take the car to someone I suggest or to whomever s/he chooses for repair or replacement. My insurance policy will cover the expense."

What this does is -
1) It shows you know what a client may want or not want;
2) It finds the pain or potential pain people want to avoid or solve;
3) It shows you have a solid plan to solve it.

Any one of those can set you up above your competition. All of them combined should set prospects' buying criteria in a way that prospects will only want you to serve them.

I don't know whether my example is good or practical. But the steps & philosophy in them are vital for optimal success.

Dennis S. Vogel
thrivingbusiness@email.com
When you compete against big businesses with
big budgets you need powerful marketing
strategies and tactics. You'll find them here-
http://www.thrivingbusiness.homestead.com
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Valet ParkingCIXOB13:42:24 09/02/03 Tue

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