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| Subject: Re: Personalized Candles - Candlegrams | |
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Author: Dennis S. Vogel |
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Date Posted: 17:32:55 12/31/01 Mon In reply to: Lori Ritchie 's message, "Personalized Candles - Candlegrams" on 13:33:06 12/29/01 Sat Hi Lori, Do I have any thoughts on this? Does a candle have a wick? Thank you for contributing to the discussion forum. The first thought leaping into my mind is (what Chet Holmes, who works with Jay Abraham, would probably call a Superior Access Vehicle) for you to find out which occasions are special to the store owners. Was a business anniversary just annnounced? Did the owner(s) just get an award for something? Did the owner or a relative just have a special personal occasion? Whatever special occasion you find, I suggest you develop a candle for it. Take (or ask somebody to take) a professional quality picture of the candle and send the picture with a brochure, business card, and letter ahead before approaching shops with samples to show them. So, yes, I think you should contact them ahead of time. After you're sure they got the letters, you can call for an appointment, they're apt to remember what you sent to them. Promise to bring the special custom-made candle with you to present to him/her/them. About five minutes after you do present it (allowing the effect to soak in), ask/say, "Now you can imagine how people will feel when they receive candles recognizing something special in their lives, right?" This should get his/her/their attention!!! The candle will probably be proudly displayed in the store. Even if the owner(s) don't point to it, customers are bound to notice it and think how great it would be to have one of their own. I've heard of people burning their mortgage documents after they've made their last mortgage payment. I wonder how people would feel about lighting a candle in the shape of a bank (or labeled "Bank"). Then they can use that flame to light their mortgage documents. Maybe school shaped candles (or labeled "School") for graduates. If you have a product many customers will want, store owners will probably accept them on consignment. What they will want is "proof" the product will sell just as well or better than whatever else they could have put on the display they use for your product. You should also consider using your candles as a bonus offer for the store owner's customers. For example- If the store sells party supplies, customers could get a custom-made candle, (at 50% discount) for the occasion the party is to celebrate, for a purchase of $X or more. Then the display would be small and the owner would be encouraged to promote the program. I hope I didn't misinterpret what you wrote. I figure if somebody were to WAX poetic, their poem could put on or with a candle. Well, what if somebody got a favorable article written about him or her, the headline could be put on a candle. Is there something 3-dimensional, but small you could put into the envelope. It should relate to your product. This "lump" in the envelope may tempt people to open it even if they would've tossed it out otherwise. Your letter should be HEAD-OUT -- meaning the salutation and openning statement are visible when the recipient pulls it out. The ability of the openning statement to entice the recipient to read the rest of the letter will determine the campaign's success. You could put a teaser on the envelope, "Congratulations On (The store owner's special occasion), please accept my gift commemorating your special occasion." This kind of personalization, plus the little lump, should increase the response you get. A Safety Note- I heard of a wooden candle holder recall. When people left their candles unattended, the flames started burning the candle holders. A Liability Note- For better advice, you should ask a lawyer, but it'd be a good idea for you to include a warning about unattended burning of candles. Warmly (or hotly), Dennis S. Vogel thrivingbusiness@email.com When you compete against big businesses with big budgets you need powerful marketing strategies and tactics. You'll find them here- http://wz.com/business/SmallBizThriving.html http://www.thrivingbusiness.homestead.com [ Next Thread | Previous Thread | Next Message | Previous Message ] |
| Subject | Author | Date |
| Increase The Positive Intensity of Our Offers. | Dennis S. Vogel | 15:34:02 12/15/16 Thu |
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