Create a New Forum Owner Login Contribute & Create Your Member account VoyUser Login (see contribute) VoyForums Directory/Categories No-ads: Completely remove ads from your forum VoyForums Homepage VoyForums News Help Desk VoyForums Exchange FAQ - Frequently Asked Questions Search VoyForums

[ VoyUser Login optional ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2 ]

Subject: Do You Know What This Means?

Author: Dennis S. Vogel

[ Next Thread | Previous Thread | Next Message | Previous Message ] Date Posted: 15:42:39 08/06/06 Sun In reply to: Sims 's message, "I know what I can do, but how can dl it?" on 19:02:03 03/28/06 Tue Jay Abraham advises focusing people’s minds on what they can do with money/resources, you offer or can help them earn/gain. It can be more enticing than money. I add, people are busy & distracted. They won’t automatically realize what you offer can help them change their lives by getting what they want. The basic format is: With ABC, you get LMN, which means you can XYZ. Example (My example is totally hypothetical, you should get real facts.)- “For each CD you sell, you’ll get $2. If you sell 1,000 in 1 year--a little less than 20 per week--you’d get $2,000. Based on the number of people who come here each business day, it’d mean 20% of them would buy at least 1 CD. Your investment will be XX square feet of sales floor space. Each transaction would take less than YY minutes. “I checked what you could get for $2,000. You could go on a totally relaxing cruise. Meals would be made for you, a ship’s crew would serve you, so the only effort you’d expend would be to do what you want, not what you have to do. “With $2,000, you can buy a computer system to automate some time-consuming, boring tasks. This would free your mind to focus on other things -- or to defocus & relax. “You’ll get that money as almost passive income because I’ll setup the display & keep it stocked, clean & in good condition.” (NOTE- I wrote, “you’ll get $2.” I didn’t claim it’s profit. Some who are dishonest will claim something like ‘Do ABC & you’ll get $XXX in profit each time.’ But it costs something for labor, even if the business owner does it. A business owner’s work is worth something.) This can be adapted & combined with another Jay philosophy. He asks why people want something. If he knows a better way to get what they want, he advises them to change their methods. When somebody asks for his help to do something, he’ll refuse if he knows what they want isn’t the best result they can get with their resources. Example - Somebody wants $1,000,000. Jay asks why s/he wants it, what they think it would do for them. If somebody wants $1,000,000 so s/he can live comfortably in retirement, s/he may be able to live comfortably with his/her current resources if s/he lives in a less expensive place. If somebody wants help implementing a plan, s/he might not have picked the best plan. Helping him/her implement a less effective & efficient plan wouldn’t help much. But do your best not to seem insulting--some may take offensive easily. If you know the store owner, you may know what s/he wants--personally &/or for business. Example- You could say, “Many retailers need vacations, but feel they can’t afford to take time off or go anywhere. With extra income from selling used tapes/CD’s/records, you could relax in a resort or try some adventure. The extra income would let you hire an assistant & train him/her to do many things you do. After your vacation, you can focus on achieving goals you haven’t had time & energy for since your assistant will still be doing his/her job That job is doing what you used to do. You’d enjoy your business more & find more ways to increase profits.” It’d be a mistake to say, “With some extra money you could fix this place up,” which you & many would have enough tack to avoid. But if you think thoughts like that, you might slip up & say something less brash but just as offensive like, “You could afford a decorator.” Or you may think you have more rapport than you do & s/he would be offended because s/he doesn’t feel as much of a bond. So, be careful what you think before & during your presentation. (It should be a presentation--something you plan.) You don’t have to make it sound canned -- mechanical. But it should be smooth, so you sound confident & knowledgeable. You may do some research to find cases studies about similar businesses. If you find 24.7% of convenience stores sell impulse items on consignment & on average, it increases their revenue 33.2%. Don’t round off the figures by saying “about 25%” of those do it. It wouldn’t be a lie, but it’s harder to disprove specific information. Specific information is more believable. By saying the source of the information, you can gain some credibility if the listeners trust the source. Example- “I just read in ABC-USA, 34.7% of squash eaters buy 78.3% all used CD’s purchased from stores.” If you set up consignments, it may seem beyond the call of duty to help business owners figure what they want & help them get it. But even if you only direct them to resources they need, it could help you because they’d be more open to helping you. They’d trust you. Helping them stay in business, or helping them find somebody to buy their businesses, can help you setup & keep a consignment outlet. Helping people is the essence of marketing. Helping them in related issues makes it easier for them to buy from you instead of somebody else. It depends on your priorities & theirs. That’s what I plan the next post to focus on. Dennis S. Vogel thrivingbusiness@email.com Zig Ziglar said you can get what you want if help enough others get what they want. That’s successful marketing. You can easily learn how to do it by reading my free marketing information. You’ll find it when you use these links. http://www.lakefield.net/~thrivingbusiness/ http://www.voy.com/31049/ [ Next Thread | Previous Thread | Next Message | Previous Message ]

Replies:

Subject	Author	Date
Helping People Change Their Minds or Their Focus	Dennis S. Vogel	16:31:29 09/06/06 Wed
If it's lower than imperative, educate the prospects	Sam	12:36:22 09/12/06 Tue
Re: If it's lower than imperative, educate the prospects -- Dennis S. Vogel, 16:37:33 09/13/06 Wed