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>Here's a follow-up for this thread. This article was >published by The Boston Globe. I've included some >article excerpts. The full article is on The Boston >Globe web site. Here its URL- >www.boston.com/ae/music/articles/2008/06/02/vinyl_goes_ >from_throwback_to_comeback?mode=PF >Young fans say analog records sound warmer & fuller >than digital music. > >Mike Dreese, cofounder/CEO of the New England music >store chain Newbury Comics, says his company's vinyl >sales, which had been increasing at an annual rate of >about 20% over the past 5 years, are 80% higher than >they were at this time last year. "Right now, we're >selling about $100,000 a month worth of vinyl," Dreese >says. > >But why vinyl & why now, especially when even CD sales >have plummeted 40% since 2005? Dreese blames the >sterility of technology. "I think there are a lot of >people who are looking for some kind of a throwback to >something that's tangible," he says. "The CD was a >tremendous sonic package, but from a graphic >standpoint, it was a disaster. People still want a >connection to an artist, & vinyl connects them in a >way that an erasable file doesn't." > >Vinyl lovers insist analog records sound warmer & >fuller, as opposed to the brighter yet brittle digital >experience of CDs. The compressed sound of MP3s, >meanwhile, sacrifices both the highest & lowest ends >of the sonic spectrum. > >"It's unbelievable how much vinyl's coming out," says >Josh Bizar, sales director for musicdirect, a company >specializing in analog products ranging from new & >reissued vinyl to turntables. "We're seeing this >explosion of young people under 25 who never even saw >an LP as a child running toward a format that was >pronounced dead before they were even born. But if a >title has any kind of mass appeal, it's coming out on >vinyl today." > >Sales of turntables, which can run anywhere from >$150-$24,000 (including models that can now transfer >the sound on vinyl to a listener's portable player or >computer) have spiked 500% annually during the same >time span. Indeed, huge retail outlets such as Best >Buy now stock an array of turntable brands & styles >that reflect the surge in both technology & demand. > >"They cannot make them fast enough," says Bizar. >"Owning a record album is certainly a lot cooler than >owning a digital subset of zeroes & ones on a >computer. The simple act of playing an LP takes a >certain single-mindedness that seems to go beyond >today's culture of multitasking. It's not as easy as >just pushing a button." > >My commentary- Some music stores have music playing >for ambiance & to give shoppers samples of what's >available. It's a valuable method, but it doesn't mean >music sells itself. Somebody ends up using something >to attract people to a store, web site, catalog, etc. > >After people are in stores, point-of-purchase signs & >displays can help them find what they want & help them >choose it. > >When products provide value, people will want them. >But products DO NOT sell themselves. Maybe a >self-propelled, talking robot could contribute to the >process of selling itself. For that to happen, >somebody would have to design the presentation & >demonstration, then the robot would have to be >programmed to do more than just sell itself. (People >would expect it to do something valuable besides >presenting its benefits.) > >You'll fail, if you count on anything to sell itself. >You'll fail, if you expect people to buy something >without knowing its value to them. > >You'll succeed, if you use the right marketing methods >in the right ways in the right places at the right >times. It's not hard, but it is necessary. > >Dennis S. Vogel >Success = the right tactics + strategies multiplied by >the right action. Some of that right information is >here - >http://www.lakefield.net/~thrivingbusiness/

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