Show your support by donating any amount. (Note: We are still technically a for-profit company, so your
contribution is not tax-deductible.)
PayPal Acct: 
Feedback: 
Donate to VoyForums (PayPal):
| [ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, 3, 4, 5, 6 ] |
| Subject: That's No Way To Treat A Lady--Especially a Queen | |
|
Author: GRand Master (To Be Announced) |
[
Next Thread |
Previous Thread |
Next Message |
Previous Message
]
Date Posted: 18:22:27 12/13/08 Sat In reply to: Dennis S. Vogel 's message, "Marketers’ Roads To Hell Are Paved With Buying Intentions" on 22:53:11 12/01/08 Mon To Dennis: I know you intend to post short messages, but your intentions don't get it done--just (half) kidding. I'll expand on what you wrote. Maybe I'm upstaging your sequel to this theme. To all: Hello, Often amateur/novice chess players lose because they play their queens too soon. They’re so eager to win; they use their most powerful piece to decimate opponents. They lose their queens & panic. They don’t know what else to do. There are different opinions about alternatives; some have merit, but not as much as mine. --just (half) kidding. 1. Use & possibly other pieces first. 2. Don’t send a queen out alone. A common mistake is losing to Fool’s Mate. The king’s bishop pawn is very vulnerable because only the king protects it & kings are prohibited from getting into danger—check. Fool’s Mate works because… A queen isn’t sent out alone. A bishop protects her. I'm getting to the point. You don’t always dive right in either. Avoid Fool’s Mate by moving the king’s bishop pawn to where it’s protected by other pawns or move a knight in front of it. The knight will be protected by other pawns. Now here are the business lessons- 1. Don’t blow your best message, method, concept or whatever until you’re ready to use it the right way. I don’t mean you should wait for the “perfect” moment. Example- When you offer something, be sure you have enough for the demand you expect to create. Having a little more than you expect to sell can be helpful if you don’t have to pay more than you can afford for inventory. If you don’t have enough, you’ll tick (those who would have been) customers off. They may not return because they don’t want frustration & they’ll probably buy what you offered (“promised”) but from a different vendor. Remember- People find what they want in the last places they look—because they stop looking when they (their needs & desires) are satisfied. If somebody shops online, there are other web sites & search engine to help people find them. If they drive to your store, they’ll probably go to another store while they're out anyway. Realize, they have other options to buy, but if they don’t buy from you, you just lost one of your best options to sell. Have your store, web site or whatever ready. Have sales copy or a presentation ready. Be sure you & employees know where merchandise is. Don’t assume they know. When something is vital, don’t assume they know even if they say they know. They may think they know & be wrong. If employees seem incompetent, you’ll seem incompetent. Your best ad won’t increase your sales if you have nothing else ready. It’d be like sending your queen out alone. Your best ad won’t help you if it’s not seen or heard by the right people at the times that are right for them. 2. You should know competitors will try to sell what they have to prevent you from selling what you have. If you don’t do what you can logically do to prevent them from upstaging, you’ll be a victim of Fool’s Mate. Competitors will make a few good moves & you’ll lose because you have nowhere to move—your king is stuck in checkmate surrounded by pieces that are supposed to protect him. 3. Be ready to refer people to competitors who can sell what people want, if you don’t have it. Show you’re concerned about their satisfaction even if you don’t profit from it. Learn from competitors. I’ve learned from what’s his name in this forum. I'm giving him a chance to learn from me. I didn’t post my name because I don’t have everything ready to offer you. When I'm ready, you’ll know who the Grand Master is. “Grand Master” is easier to remember & pronounce than my name. I'm building some mystery. It’s a risk, but the payoff is high. In not revealing my name before I'm ready, I'm practicing what I preach…now what was I going to say? Oh Yeah! Choose the right name you’ll present to your niche. Maybe I should change my name. What do you think? Is my real name OK? Oh, yeah, you don’t know it yet. [ Next Thread | Previous Thread | Next Message | Previous Message ] |
| Subject | Author | Date |
| Get The Marketing Results You Need By Solving Problems | Dennis S. Vogel | 22:04:03 12/14/08 Sun |
|
Forum timezone: GMT-6 VF Version: 3.00b, ConfDB: Before posting please read our privacy policy. VoyForums(tm) is a Free Service from Voyager Info-Systems. Copyright © 1998-2019 Voyager Info-Systems. All Rights Reserved. |