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Date Posted: 12:54:19 05/14/04 Fri
Author: Rick
Subject: HC's Bookstore vs. Colgate's ( long read )
This is from the Winston-Salem paper regarding Wake Forest opening a satellite bookstore in a local mall. I've highlighted ( **** ) where Colgate is mentioned. Colgate reaching out to accomodate it's local fans - and make a buck. Meanwhile, the beat of mediocrity and indifference continues on at Holy Cross.
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Shoppers will encounter a store that resembles an ESPN set when they enter Wake Forest University's new Deacon Shop at Hanes Mall.
The 2,400-square-foot apparel and gift shop, set to open today, has seven television monitors placed around the store to highlight athletics events.
"If there's anything related to Wake Forest that's going to be on TV, it's going to be there," Buz Moser, the director of Wake Forest University Stores, said yesterday.
The sight and sound experience is just a part of the store's highlights. The Deacon Shop sells Wake Forest merchandise, including men's, women's and children's apparel, home and office furnishings, and seasonal items.
Moser said that the store has exceeded the expectations of everybody who was involved with its planning and execution.
"I think it's something that not only Wake Forest and Hanes Mall can be proud of but that our community can feel very good about too," he said.
The store concept is a partnership between Wake Forest University Stores and the university's athletics department.
"We have always worked with the athletic department, but this is a great opportunity for us to work much more closely together," Moser said.
Moser said that few operations exist in which a university owns and operates a store in a mall, but Wake Forest and several other leaders in the college-bookstore industry say they believe that this approach is a way for schools to become more accessible to their communities and fans.
"We're listening to our customer base and reaching out to our new Demon Deacon fans," Moser said. "Some people who want to shop with us have found it difficult to get to campus, and the fans need more access to what they want. This store will just be another reflection of our commitment to reaching out to our customers, fans and supporters, and making them more a part of Wake Forest."
Jennifer Libertowski of the National Association of College Stores said that colleges and universities, typically those with high profiles, have been going off campus for some time to establish retail outlets.
"Sometimes the campus still can be a more difficult thing to get to for the outside public when you're dealing with campus parking and stuff like that," she said.
When colleges and universities find that people are interested in buying their clothing and other items, it makes sense to put a store in an easily accessible area such as a mall or shopping center, Libertowski said.
Ali Sadeghi, the director of bookstore operations at the University of Arkansas, said that it is not a new trend for colleges and universities to put stores in malls, but more schools are interested in the strategy.
The University of Arkansas opened a Razorback Shop at Northwest Arkansas Mall in Fayetteville, Ark., last November. The store, which is five miles from campus, is doing well, Sadeghi said.
"A lot of folks are stopping by," he said. "Sales that we have from the store have exceeded our expectations so far, and we think that's going to get even better," he said.
The University of Oregon Bookstore, which is owned by the students, faculty and staff of the University of Oregon, did more than $24 million in total retail sales last year, and is known in the industry as a leading collegiate retailer.
In addition to its campus, online, stadium and concession sales at athletic events, the University of Oregon Bookstore, has a store (Duck Shop) in downtown Portland, Ore., a kiosk in Washington Square mall in Portland and another Duck Shop in Valley River Center, a mall in Eugene, Ore.
Jim Williams, the general manager of The University of Oregon Bookstore, said that the off-campus stores are doing well and that there are plans for more Duck Shops.
The University of Missouri -Columbia opened a store in a strip mall in Creve Coeur, Mo., a suburb of St. Louis, in July 2001, primarily because of high interest from alumni in the St. Louis area who wanted a closer connection to the university, said Michelle Froese, a university spokeswoman.
**** Instead of going into a mall, Colgate Bookstore, which is owned by Colgate University, moved a mile off campus to downtown Hamilton, N.Y., to help revitalize the local business district and breathe life into a 25,000-square-foot old building.
The bookstore sells an array of merchandise from textbooks to Colgate clothing, and even has a conference room and cafe. The bookstore expects sales of more than $4 million this fiscal year ended May 31, compared with sales of $3.9 million in 2003.
Leslie Green Guilbault, the director of the Colgate Bookstore, said that gift and clothing sales are increasing substantially from year to year. ****
A unique set of circumstances is required for a university store to work in a mall, Moser said.
"It's not going to work where you have 10 malls," he said. "It's not going to work where your retail shopping is fractured all over the city, unless you're going to have a store in every mall, which is not really feasible. It's just not going to work every place."
The circumstances are simply right for Wake Forest to open a store in Hanes Mall, he said.
Moser said, among other things, that it helped that there is one major mall in Winston-Salem, that the mall is not far from Wake Forest, and that the mall is interested in having a local university for a tenant.
The Deacon Shop at Hanes Mall, which will employ four Wake Forest staff members and eight students, will sell more than Wake Forest merchandise. "There'll be some general information about what's going on at Wake Forest," Moser said.
"We really want to capitalize on our location - center court in the mall," he said. "We want to capitalize on the neat things that are happening here on campus educationally, sports related and anything associated with the university that might be of interest to our community."
In addition, there are plans for book signings and autograph days. Moser said that store officials intend to be flexible and change the line of merchandise to meet customers' needs.
"That's going to take a lot of work on our part, but we're going to listen to them and see what they want," he said. "Unfortunately, our store is not a Toys R Us-size store or a Wal-Mart. We can't meet the needs of everybody all the time, but we're going to try our best and see what works."
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Re: HC's Bookstore vs. Colgate's ( long read ) -- kesiwick, 13:09:28 05/14/04 Fri
same goes for our website -- no imagination and an admissions' page so outdated and lame that many high schools have vastly superior sites than the great institution of Holy Cross
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Admissions Should Be Ashamed.... -- HC1843, 13:33:59 05/14/04 Fri
of themselves and the lack of attention paid to this vital medium.
No single person has yet given a credible response as to why our admissions page and data are not modern and current respectively. Something needs to change at the top I think or positive change will never take place I fear.
Mediocrity seems to be accepted and doing well within the Holy Cross administration...and they dare to ask us to give money to support their feeble efforts. Going forward, the only money I will support HC with is my annual purchase of season tickets for bball. I told Mrs. 1843 the other day that until I see some positive change at the Cross, my checkbook is otherwise closed to them.
Cheers.
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Admissions Should Be Ashamed.... -- HC1843, 13:34:40 05/14/04 Fri
of themselves and the lack of attention paid to this vital medium.
No single person has yet given a credible response as to why our admissions page and data are not modern and current respectively. Something needs to change at the top I think or positive change will never take place I fear.
Mediocrity seems to be accepted and doing well within the Holy Cross administration...and they dare to ask us to give money to support their feeble efforts. Going forward, the only money I will support HC with is my annual purchase of season tickets for bball. I told my wife the other day that until I see some positive change at the Cross, my checkbook is otherwise closed to them. She as an alum too agreed wholehearedly.
Cheers.
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Re: Admissions Should Be Ashamed.... -- Gate Raider, 01:01:29 05/16/04 Sun
It appears that just when HC is most in need of dollars you decide to close the checkbook. All the upgrades you guys want cost bucks. Don't abandon the school just when it needs you.
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Re: HC's on Internet - NOT -- pitt65, 16:01:15 05/14/04 Fri
Rick: Ever go online to something called collegegear.com.?
It's internet shopping for all sorts of school apparel,etc.
Drop-down list of schools has just about every college you could imagine EXCEPT guess who. Unreal.
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Re: HC's on Internet - NOT....pitt65 -- Rick, 16:10:55 05/15/04 Sat
Not familiar up to now with that site....thanks.
Wake actually has two separate shops on campus on their 'Quad' area....one they call their 'bookstore' which is exclusively textbooks, supplies, backpacks, etc. ( very Ivyish btw in decor ) and a 'college store' which has all the Wake clothing gear, hats, blankets, chairs, golf accessories ( golf is BIG down there ), etcetera. One can order items by phone from the college store ( they have a classy 40-page catalogue ) or via the internet off the Wake athletic website. The latter option is poor as the on-line inventory is not as extensive as dealing by phone with catalogue in front of you.
I undertand this mall outlet got off to a rousing start yesterday. Apparantly they are carrying an extensive inventory and the decor includes 7 t.v. monitors that continually replay tapes of last season's best hoops wins as well as big gridiron wins they've had of late over Clemson, UVA, UNC and Oregon in the Seattle Bowl two years ago. Of 10 employees, 7 are slotted exclusively for Wake students.
A couple monitors in HC's bookstore playing tapes of the Kansas, Kentucky and Marquette hoops games as well as the historic North Dakota hochey tilt might be fun and increase student interest and.....
WHOOPS....sorry....had to catch meself there....I was suggesting something that comes under promoting 'bread and circus' wasn't I !!!
Well, howz about a tape on how we make and distribute mulch on the campus. Or perhaps a video of a classic Taylor & Booty organ concert ?
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Re: HC's on Internet - NOT....pitt65 -- HC '85, 17:52:37 05/15/04 Sat
Rick,
With all due respect, this is the second time in about a week you've mentioned mulch & the organ. Give it a rest!
I was at the college when the Taylor & Booty organ was installed ... 20 YEARS AGO! The money for the organ was spent long ago and was, I believe, a donation for specifically that - i.e. the school had no choice in how to spend that money!
I take pride in the HC teams, especially when they do well, but the HC is much more than sports. I am proud of the many other programs the school sponsors including it's music program, as an alumnus of the College Choir and the Liturgial Schola. There is an endowed organ scholar program which offers a scholarship for I believe one student every 4 years.
And yes, I believe that it is worth promoting and investing in (in addition to the athletic programs) because there are many potential students who are looking for a well rounded education with a successful athletics, music & (insert your favorite non-sports program here) & ....
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To: 85 -- Rick, 18:30:23 05/15/04 Sat
Sorry....1843 and I just indulging in a bit of sarcasm on the general subject of priorities and prudent allocation of financial resources over the years at alma mater....
Um BTW, the organ was purchased ( AIR it was QUITE an expensive item at the time ) with a healthy chunk of football regional t.v. money HC got from ABC. And don't let anyone fib or try to tell you anything different on that !
And also BTW....one of my fondest memories as an undergrad was the then annual Christmas banquet in Kimball when we students got a welcome break from 'Mystery Meat' and dined on roast turkey with all the fixins....while being entertained and joining the college choir in singing traditional carols and holiday songs.
I'm all for campus beauty and upkeep and a longtime proponent of music and voices raised in song. I just think the organ was more than a tad extravagant and how it was financed a bit questionable.
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To;Rick -- HC '85, 21:26:28 05/15/04 Sat
Rick,
Good discussion!
I stand corrected on the financing of the organ. However ...
Doesn't the organ then become a prima facia example of how an athletic program can help sustain and develop the life of the college and make the arguement that improving and building a first rate athletics program is a very viable option to help meet the financial needs of the college?
I infer from your message that you think that the money from that game against Colgate(?) in 1982 should have stayed with the football team or at least the athletic department. Many point to making athletic departments independent profit centers of universities in the early 1970's as the root of many of the problems experienced in college athletics today.
Don't think that's the way to go.
Is the HC athletic department operating at deficit? Sure, but aren't the Chemistry, Classics, and Philosophy departments? Hell, I would guess Development, Admissions and the catering business at the Hogan Center are the only departments running in the black based on revenues they generate vs. costs!
As a whole however, the College is not running a deficit (or at least most years is not!) Money earned by any department - not thru grants for specific purposes - goes to the school's general funds, which the school can then spend as it sees fit - even if it's on an extravagant organ for the Chapel!
Can and should the college do more to promote and genrate more revenue thru it's athletic department? Yup. Thru a lot of fairly simple methods including a booster club or clubs. Just don't ask the team members to hold a bake sale outside Fitton some Saturday afternoon!
On that I think we agree.
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To: follow-up 85 -- Rick, 22:17:33 05/15/04 Sat
" Doesn't the organ then become a prima facia example of how an athletic program can help sustain and develop the life of the college and make the arguement that improving and building a first rate athletics program is a very viable option to help meet the financial needs of the college? "
I'll buy into that premise.
" I infer from your message that you think that the money from that game against Colgate(?) in 1982 should have stayed with the football team or at least the athletic department. Many point to making athletic departments independent profit centers of universities in the early 1970's as the root of many of the problems experienced in college athletics today.
Don't think that's the way to go. "
Yes on the first point, no on the second.
HC, as a I-AA school, is in no danger whatsoever - and was not pre-Patriot - of having it's athletic program get out of hand. There is certainly not today nor has there been since 1980 ( the advent of I-AA and long before then as well ) any relevance to what goes on at Arkansas, Georgia, Texas A&M, Colorado, Ohio State, Auburn or Alabama to Holy Cross. That's what irks me about McFarland's speech in the other thread....and the identical irrelevant tripe that Brooks's pandered back in the mid-1980's as a smokescreen to Derek Bok's ultimatum.
" Is the HC athletic department operating at deficit? Sure, but aren't the Chemistry, Classics, and Philosophy departments? Hell, I would guess Development, Admissions and the catering business at the Hogan Center are the only departments running in the black based on revenues they generate vs. costs! "
Well, I'd guess the enormous red ink is what caused BU to drop football and reallocate resources into ice hockey and basketball. Some have speculated here that the Gilmore regime may be the last stand for HC football.
" Can and should the college do more to promote and genrate more revenue thru it's athletic department? Yup. Thru a lot of fairly simple methods including a booster club or clubs. Just don't ask the team members to hold a bake sale outside Fitton some Saturday afternoon! "
That's a question/subject that McFarland and Regan have blatantly dodged and/or addressed with evasively worded gobblygook verbage in print a couple times within the past year....most recently when Allen was 'reassigned' and Gilmore hired.
" On that I think we agree. "
Yea, but we left out the chili fests !
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Re: HC's on Internet - NOT....pitt65 -- NTKHC64, 13:36:36 05/16/04 Sun
Just a fact: The drop down list on collegegear.com contains the name of every Patriot League school, save one. I'm sure that you can figure out the missing name.
Having dealt with criticisms of the bookstore previously, I feel its personnel are likely to have an explanation. I doubt any of them read this, so it's not likely you will see it here.
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Re: HC's Bookstore vs. Colgate's ( long read ) -- Gate Raider, 02:42:13 05/15/04 Sat
Actually, Colgate needed more room than the store on campus provided so it was also convenient to move down into the village. The competely gutted the old building and did a very nice job. The school also bought the building next door and turned it into a theatre where various functions can be held for students, alumni and fans. They use it for the arts, receptions and broadcasts of away athletic events. If you are in town for this year's FB game check them out. The also have a building that houses art studios located in the village as well as some offices for staff. Of course, Hamilton is small so they are still very convenient to the campus and the school provides a free shuttle for everyone that runs day and night to all these places.
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Re: HC's Bookstore vs. Colgate's ( long read ) -- Worcester Fan, 10:49:56 05/15/04 Sat
I'm always looking for Holy Cross apparel, hats,etc. in the local shops. Sometime's (very rarely) Dick's sporting goods will have a basic T-shirt or a sweatshirt for sale. Book store hours on campus do not meet my schedule, therefore, I would welcome a Mall kiosk or similar. Lot's of Holy Cross fans, albiet dormant (unless they're winning), still love the colors and tradition. Many still talk about the basketball days with Vicens & Co. and the football days vs. BC, Syracuse, Army, Penn State, UMass, etc. Those were the days......
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Re: HC's Bookstore vs. Colgate's ( long read ) -- hcteeshirtfan, 12:56:21 05/15/04 Sat
the bookstore hours meet noone's needs. Couple of Saturdays a year seems to be about it. Could someone please work on getting the place open...
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CU bookstore -- matt b, 09:26:44 05/16/04 Sun
>>>Instead of going into a mall, Colgate Bookstore, which is owned by Colgate University, moved a mile off campus to downtown Hamilton, N.Y., to help revitalize the local business district and breathe life into a 25,000-square-foot old building.
Instead of going in a mall??? What mall would they go in? Hamilton has a total of around 10 buildings off campus, it wasn't like they had a big decision to make here. The bookstore is no more than a mile from campus, and I can't see why sales would improve if they moved it off campus. The city has about 3 dozen residents, most of whom would probably be able to make the 10 minute hike over to campus to buy stuff.
If a bookstore off campus is supposedly making local fans more interested in CU, then where the hell are they at the basketball games with attendance in the low 200s?
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Re: HC's Bookstore vs. Colgate's ( long read ) -- Go...'gate, 15:18:58 05/16/04 Sun
Bookstore was a win-win for Colgate and the Village of Hamilton. Our old bookstore was very small, and this gave us a chance to give the local economy a shot in the arm while tripling (actually 2.5 times larger) store space. We all know the BB attendance is a proboem - let it go.
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