Subject:  All for PR? *shiver* that is cold if it is true. |
Author:
Gina
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Date Posted: 14:44:49 04/26/10 Mon
For the past few months, the Jolie-Pitt team have been planting responses on various sites in response to allegations that they have been squandering funds from their various foundations on private jet rides and very expensive hotel stays. These responses have been incredibly calculated for maximum effect. The defensive claims made are terribly misleading. For example, a 'third party' is said to have knowledge that Angelina Jolie insisted on paying her own way on UNICEF missions in Cambodia. However, this was in reference to a specific time frame and a specific set of circumstances. Much like the reports that Angelina Jolie donates "one third" of her income to charity. Again, terribly misleading. Angelina Jolie has not given anywhere near "one third" of her income to charity. Those donations were arranged ahead of time, funded by Paramount Pictures, and deliberately made within a very short and specific time frame. In fact, the very same time frame in which Jolie's image was transformed from goth to glam. This is no coincidence. All of the above coincided with the production and premier of Tomb Raider. The entire transformation of her image was calculated and deliberately timed in order to garner maximum attention and worldwide publicity in time for the Tomb Raider premier. This included an arrangement that she would be made a 'good will ambassador' (An honor she now shares with a pro athlete/underwear model and a 17 year old Disney Star.), travel the third world (Where Tomb Raider was filmed.), and step in front of the camera with donations and claims of 'good will'. It was all contrived ahead of time. This was very similar to the 'Not on our watch' campaign in which the stars of 'Oceans Thirteen' (Clooney, Pitt, Damon) were suddenly elevated to 'humanitarian' status and flown to Africa with a camera crew. Shortly after, they all went on record with concern for Darfur and incredibly unrealistic plans to "end world poverty". It was all planned ahead of time to promote 'Oceans Thirteen'. Publicized within days of the premier. Hailed again to coincide with the DVD release. This type of marketing strategy has become very common. Celebrities often time their 'good will' efforts in order to garner attention and help promote their latest commercial projects. Its very simple. Make a donation. Give a speech. Plant a tree. Hold a fundraiser. Auction off a few personal items. Fly a dozen firefighters to a movie premier. Pose for a photo with a sick child. Whatever it takes to make the people love you. Call your publicist, plant the story, and let the worldwide media do your bidding. Ch'Ching! Its far less expensive than traditional advertising.
The 'Jolie-Pitt' foundation is primarily a PR firm. It has been funded almost entirely with baby money. About $20,000,000 worth so far. From day one, maximum publicity has been sought and achieved for every transaction to and from this entity. The very first involved a grant to 'Global Action for Children'. Which by the way, is searchable under 'Jolie-Pitt Foundation' and even labeled such in the primary search results. Its another foundation for promoting 'awareness'. It doesn't actually 'do' or 'fund' anything. Not even a lousy bag of rice. It simply pleads with us for attention, money, and support for 'humanitarian' issues around the world. In return for the grant, Angelina Jolie was made an honorary chairperson. Her words adorn the top of each page along with a four minute long video in which she commands all attention. To this day, they remain posted on that 'charity' website. Another grant was made to Pitt's 'Make it Right' foundation. Which by the way, has failed to live up to its reported goals. Again, this is all very calculated. First, they sold baby photos for 'charity'. Then, they 'donated' the money to their own foundation and called their publicist. Then, came a transaction from the 'Jolie-Pitt' foundation to another 'do nothing' foundation in return for the position of 'honorary chairperson', the quotes, and the four minute long video. Then, another to 'Make it Right'. Which is hailed every few months to coincide with Pitts movie premiers and DVD releases. There have been one or more to the 'Madoxx-Jolie-Pitt' foundation as well. Which again, is not the 'Jolie-Pitt' foundation we keep hearing about. In fact, there is no website for the 'Jolie-Pitt' foundation anywhere. There is no actual work to scrutinize or progress to measure. Its another incredibly vague and inefficient but highly publicized 'do nothing' celebrity foundation/middle man/PR firm. Jolie and Pitt founded the entity with baby money, fund it almost entirely with baby money, and arrange for the occasional transfer of funds to other entities. Some of which are legitimate charities. Some are not. Formal statements are made and maximum worldwide publicity is sought for each transaction. This is usually done to coincide with a movie premier or DVD release. By transfering funds to and from their own 'foundations', they effectively double or triple the worldwide publicity achieved dollar for dollar. They also lead the masses to believe that each transfer is a new 'out of pocket' donation from Jolie and Pitt. When in fact, they are not. Its all baby money. Finally, by arranging multiple transfers for each dollar, they give the illusion of efficiency. Certainly enough to set the stage for more calculated PR crap. Hence, the professionally written articles planted all over the web making vague references to Jolie-Pitt tax returns. None of which are posted anywhere _ for us to scrutinize. The references are always made from a third party. Not one relevant or liable word has come directly from Jolie or Pitt. They simply will not give a full account of 'dollar in dollar out' progress. Again, this is no accident. In fact, the 'Jolie-Pitt' foundation hasn't even earned a rating from 'CharityWatch.org', 'CharityNavigator.org', 'The Better Business Bereau', or any other independant charity watchdog. The same goes for 'Madoxx Jolie-Pitt', 'Make it Right', 'Not on our watch', and 'Global Action for Children'. They have all failed to open their books and earn a rating of any kind. Let alone a good one. Again, thats no coincidence. In general, celebrity foundations are inefficient, ineffective, and riddled with corruption. The vast majority simply do not convert assets to action well enough to make actual progress. By contrast, legitimate, efficient 'non-celebrity' charities like 'The American Red Cross', 'Children International', 'Habitat For Humanity', 'Feed The Children', and 'The Salvation Army' have all earned high ratings. Still, the major networks have the nerve to ignore top rated charities and praise celebrities for their 'humanitarian' work instead. These reports are often broadcast to coincide with movie premiers and DVD releases. Its incredibly calculated. Major networks in general, share coorporate ties with 'for profit' entities, like 'Universal Studeos', 'Paramount Pictures', 'Disney', and 'Time-Warner'. All of which profit from the commercial image and reported 'good will' of celebrities.
Of course, Jolie and Pitt both know that most people do not scrutinize these details. Still, they shovel their incredible PR crap. In fact, they arrange to have glorious praise planted on You-Tube and other sites within minutes of commercially posted Jolie-Pitt updates. The front-loaded comments are incredibly predictable: "What an amazing woman!" "Talented and beautiful!" "Shes an angel!" "Its about time that someone does something to help!" I've seen these four incredibly ignorant comments made nearly word for word immediately following dozens of commercially posted Jolie-Pitt updates. The mixed reviews in general, come later. Thats no coincidence. The majority of front-loaded glory comments are obviously planted immediately to appear first. Always following commercially posted You-Tube clips. All of this is run of the mill PR crap. In other words, Jolie and Pitt deliberately dumb down their own fans in order to sell more movie tickets and DVDs. Its all calculated for maximum PR and maximum profit. Hence, their combined $300,000,000 fortune. Remember: This fortune is growing fast even after taxes and after all of their bogus 'good will'. Its been four years now. The reports of generosity are misleading to say the least. To date, only about 1/2 of that $20,000,000 has actually been donated to legitimate charity of any kind. Its not 'out of pocket'. Its baby money. We are constantly led to believe otherwise. In addition, they both travel this mostly poor but beautiful world by private jet to and from all events related to 'Unicef', 'Jolie-Pitt', 'Madoxx-Jolie-Pitt', 'Global Action for Children', 'Make it Right', 'Not on Our Watch', and any other event loosely related to 'humanitarian' work of any kind. Staying in five star hotels and exotic resorts along the way. They do not stand in line, they do not fly coach, they do not order from the value menu, they do not stay at the Days Inn, and they absolutely do not cover their own outrageous five-star travel/stay expenses. Its all first class, very expensive, and either paid for with baby/foundation money or tax deductable. Thats right. Modern day 'philanthropists' are allowed by screwed up law to charge or deduct travel/stay expenses in the name of 'humanity'. Even when those travel/stay expenses are incredibly expensive, exotic, exclusive, and luxurious. Jolie and Pitt make absolutely no attempt to travel modest or stay down to Earth. Not even on their missions of supposed 'good will'. In other words, they jet-set this mostly poor but beautiful world in the name of 'humanity' and live it up with a giant discount on donor/tax payer dime. They stage photo ops, plant glorious praise all over the web, cash in on the 'humanitarian' image, sell more tickets, and get even richer in the process. Its nothing but an exotic travel/stay/marketing gimmick. If they were truly as humble, caring, and down to Earth as they make themselves out to be, they would simply endorse the most effective charities, give a truckload of money from their own multi-hundred-million dollar fortune, conserve life-sustaining resources, and SHUT UP. But that would be too boring wouldn't it? Of course, it would. Not to mention less profitable. This is why EVERY SINGLE BIG NAME CELEBRITY, EXECUTIVE, AND POLITICIAN ON THE PLANET HAS BECOME A HUMANITARIAN OR JET-SETTING PHILANTHROPIST. EVERY SINGLE ONE OF THEM. THESE PEOPLE ARE NOT TRYING TO MAKE THE WORLD A BETTER PLACE. THEIR PRIMARY GOAL IS TO APPEAR AS IF THEY DO. Its all a sham. Good will has become big business.
So don't fall for their calculated PR statements, professionally written articles, vague reports, planted stories, photo-ops, glorious praise, or bogus claims of 'good will'. The devil is in the details. Mother Teresa was a real humanitarian. The closest thing we have ever had to a true angel. Jolie, Pitt, and the rest are simply doing what they do best. Pretending.
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I expect it from Jolie, but Brad? To use his children as a commodity? I would of never believed that of him before "dark girl" :-(
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