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Subject: Re: Generation Y the fuck?!


Author:
Kat
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Date Posted: 11:01:30 04/24/02 Wed
In reply to: Jesse 's message, "Re: Generation Y the fuck?!" on 10:54:05 04/24/02 Wed

Well, I kinda agree that we're hard to market products to using traditional markets. Brand loyalty isn't what it used to be. Remember when Guess and CK jeans were what it was all about? The market has since been flooded with multitudes of brands with consumers showing not much loyalty to any in particular. They actually do pay attention to our age group because of the hundreds of billions of dollars we either spend or influence the spending of. That's why Vans builds skateboard parks, Jones Soda has a picture contest, and some alcohol companies even recruit college kids to throw parties using only their products. Cause don't you get more excited over something when you think you discovered it yourself then when there's a commercial for it every 10 minutes?

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Author:
Jesse
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Date Posted: 11:05:50 04/24/02 Wed

True, then again I guess you could say we are hard to market for 'cause we don't have the same ideas as our parents. That and if any of you are like me, I could give a shit about brand name items. To me, they are more expensive items, and thus, I can live without them.


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