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Date Posted: Tue, June 18 2002, 20:26:03
Author: Brent D. Gardner, ChFC
Subject: Re: Advice Wanted
In reply to: Keith Busmente 's message, "Re: Advice Wanted" on Tue, June 18 2002, 20:05:15

>Brent,
>
>I know I have asked you this question before, but that
>was a couple of years ago. As I think you know, I am
>a captive agent with a large mutual insurance company;
>however, my strings are being cut in 60 days as my
>training contract will end. I have some ideas how I
>would like for my business to grow, but I would like
>to get input from you, along with anyone else who has
>experienced the early growing pains, as to how to
>position myself in the future to take advantage of
>what I see as an undersupply of qualified advisors. I
>am just completing my LUTCF designation (it was easy
>and my company paid for it) and starting on my ChFC.
>I've considered going back and getting a law degree
>but the present value and marginal utility
>calculations just don't justify that. What do you
>think?

Keith,

If you want to be ultra successful, focus on the one area that most so-called financial planners avoid - life insurance! The financial planning field is growing, but the number of life insurance specialists is shrinking. The demand for the product is self-creating by the catalytic agent, and the needs are going unmet, in my opinion. The small to medium sized business market is all but wide open, especially in smaller towns.

Stick to the basics - who suffers a financial loss if you die today? This is what I ask business owners.

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