| Subject: Re: The future for entertainment |
Author:
Jake
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Date Posted: 10:35:17 06/12/03 Thu
In reply to:
Pasha
's message, "Re: Fansubs" on 10:15:09 06/11/03 Wed
>Yes, in this analogy, the swoosh is the packaging.
>The shoe itself is immaterial, since there are tons of
>different shoes available (and probably cheaper, too
>^^). But people will buy the shoes with the swoosh,
>just because it has the swoosh.
>
>The idea is that maybe in the future, digital
>entertainment might run the same way. Someone
>purchases the dvds/cds/whatever not because of the
>movie/music itself, but because of what comes with the
>dvds/cds. Just like how many people will purchase
>shoes with the swoosh, not because of any inherent
>qualities of the shoes themselves.
So what if I start putting Nike swooshes on my shoes and selling them? What if I buy someone's DVD with fancy extras, make copies of it, and sell them at a lower price because I didn't have to pay to produce the extras? The extras are just intellectual property, in fact so is the Nike swoosh, so I should be able to copy them by your philosophy.
>No, in this case the two choices are:
>1. download for "free" the
>anime/music/movies/whatever.
>2. purchase the "official" versions of the
>entertainment.
>
>If people can be convinced that the "official"
>versions are somehow superior to the pirated versions
>(like how Nike convinces people that shoes with
>swooshes are inherently better then shoes without
>swooshes) then people will purchase the official
>version over just getting them for free.
>
>How exactly to convince people will be the problem ^^.
> Although good packaging and stuff is definitely one
>way to go. It is hard to digitize a stuffed
>animal/teeshirt/collectors box/limited edition
>cards/ect that even now companies are including with
>their releases.
I think you and Dave have too many hardcore anime friends. =P Most people I know don't care about collector's editions, merchandise, or stuff like that. If it was a choice between a $35 DVD in a fancy case with cool extras, a keychain, and a poster or a $5 DVD in a simple case, I and most people I know would buy the $5 one. And like you said in another post, it's the general public that counts, not the hardcore fans.
Also I'm a little confused about your saying that people will have to choose between the official and pirated versions. Does that mean you think that companies should still have to pay a licensing fee to release an anime, but that it's ok for other people to pirate it without paying a fee? That seems contradictory. Or are you saying that nobody should have to pay a licensing fee and by "official" you mean "high quality"?
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